Marketing Operations Manager

Responsibilities

As a Marketing Operations Manager, you’ll play a key role in executing and optimizing the systems that power Cyera’s marketing engine.

You’ll partner closely with Marketing, Revenue Operations, Sales, and cross-functional stakeholders to build and support campaigns, maintain data integrity, and improve the processes that drive pipeline growth

This is a hands‑on role for someone who enjoys building in Marketo, solving operational challenges, and finding opportunities to automate manual processes.

You’ll own the execution of marketing programs while helping improve the scalability, efficiency, and effectiveness of our marketing operations

Build, QA, and launch Marketo programs across multiple campaign types, including demand generation, nurture, webinars, content syndication, field events, virtual events, paid media, and lifecycle campaigns

Configure and maintain scalable program templates, tokens, operational programs, and smart campaign logic

Clone and customize recurring campaign programs while maintaining consistency and operational standards

Perform comprehensive pre-launch QA including sample sends, token validation, link testing, form validation, scoring triggers, suppression logic, and campaign flow testing

Monitor active campaigns for deliverability, processing errors, sync issues, and overall campaign health

Maintain Marketo program organization, naming conventions, folder structure, and operational documentation

Build and manage smart lists and static lists using persona, lifecycle stage, account attributes, geography, engagement, and behavioral data

Partner with the Email Marketing team to support audience segmentation, list management, and campaign execution

Manage suppression lists and ensure compliance with GDPR, CAN‑SPAM, CCPA, and company privacy policies

Support database hygiene initiatives including deduplication, normalization, and data quality improvements

Assist in maintaining lead scoring, lifecycle, and routing programs while identifying opportunities for ongoing optimization

Create and maintain Marketo forms for landing pages, gated content, demo requests, webinars, and event registration

Support Splash event pages and ensure all landing pages and registration experiences are fully tested prior to launch

Troubleshoot Marketo‑Salesforce sync issues and partner with Revenue Operations to resolve data discrepancies

Assist with user support, troubleshooting, and day‑to‑day marketing operations requests

Partner with the Marketing Operations team on platform enhancements, governance, and operational best practices

Support campaign performance reporting and operational analytics

Identify opportunities to improve workflows through automation, process optimization, and operational efficiencies

Document processes, playbooks, and campaign standards to improve consistency across the Marketing organization

Evaluate and leverage AI‑powered tools and automation opportunities to improve campaign execution, reporting, and team productivity

Stay current on marketing operations best practices, emerging technologies, and platform capabilities

By the end of your first three months, you’ll be well on your way to becoming a trusted partner to the Marketing and Revenue teams. Success in this role means you’ve built confidence in our systems, established strong cross‑functional relationships, and are contributing to the execution and optimization of our marketing programs

Desired Outcomes

Developed a strong understanding of Cyera’s marketing technology stack, campaign processes, and lead lifecycle

Independently built, QA’d, and launched Marketo programs across multiple campaign types with minimal oversight

Become proficient in our Marketo‑Salesforce integration and confidently troubleshoot common sync and operational issues

Established yourself as a trusted partner to Demand Generation, Field Marketing, Revenue Operations, and the broader Marketing team

Consistently delivered high‑quality campaign execution through thorough QA, attention to detail, and operational excellence

Identified and implemented at least one meaningful process improvement or automation that increased team efficiency or improved campaign execution

Contributed to maintaining a healthy marketing database through proactive data hygiene and operational best practices

Helped improve campaign reporting, documentation, or operational processes to support a more scalable marketing organization

Demonstrated curiosity by learning our business, embracing new technologies—including AI‑powered solutions—and continuously looking for ways to improve how we work

Qualifications

Familiarity with lead scoring, lead lifecycle management, lead routing, and campaign attribution concepts

3–5+ years of experience in Marketing Operations, Marketing Automation, or a related marketing technology role, preferably in B2B SaaS

Experience building audience segmentation using smart lists, lifecycle stages, personas, geography, and behavioral data

Exceptional attention to detail with a disciplined approach to campaign QA and operational excellence

Experience documenting processes and developing scalable operational best practices

Strong organizational and project management skills with the ability to manage multiple priorities simultaneously

Strong working knowledge of Salesforce CRM and the relationship between Leads, Contacts, Campaigns, Campaign Members, and Opportunities

Experience troubleshooting Marketo‑Salesforce sync issues and marketing automation workflows

3+ years of hands‑on Marketo experience, including program builds, smart campaigns, tokens, forms, operational programs, and templates

Excellent written and verbal communication skills with experience collaborating across Marketing, Sales, and Revenue Operations

Working knowledge of email compliance regulations including GDPR, CAN‑SPAM, CCPA, and opt‑out management

Marketo Certified Expert (MCE) certification

Experience working in a high‑growth B2B SaaS or cybersecurity company

Experience with Splash or another event management platform

Familiarity with UTM strategy, campaign tracking, attribution, and landing page optimization

Experience working with content syndication vendors and lead ingestion workflows

Experience supporting webinar platforms such as Zoom Webinars or Goldcast

Experience with data enrichment platforms such as ZoomInfo, Clearbit, or similar technologies

Experience with AI‑powered marketing tools and workflow automation platforms

Familiarity with marketing analytics, dashboards, and reporting tools

Experience supporting integrated, multi‑channel marketing campaigns

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