Lifecycle Marketing Manager

Responsibilities

Own activation, onboarding, and retention strategy across our Pickup and Mail-In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy

Own lifecycle execution end-to-end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead

Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond

Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful

Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention

Requirements

Meaningful experience running lifecycle, CRM, or email/SMS marketing programs — you've owned a program end-to-end and you’re excited to do it again

Hands-on Iterable platform experience

A genuine track record of using data to investigate and decide — you get energized digging into why a number moved, not just reporting that it did

Ready to go both high and low: comfortable setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA

Real motivation around member experience and Ridwell’s mission — you think about what actually helps someone succeed at wasting less, not just what improves an open rate

Bonus: a proven track record of automating execution or admin work through AI or tooling

Core Competencies
Demonstrates expertise in lifecycle marketing, CRM management, and email/SMS program execution, with a strong focus on member experience and data‑driven decision‑making. Proficient in utilizing automation and AI to enhance operational efficiency and engagement strategies.

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