Audience Marketing List Specialist

Audience Marketing List Specialist (2-4 years)

POSITION LOCATION: Pittsburgh, PA, 15222 or Strongsville, OH, 44136 or Philadelphia, PA, 19103

Pay Rate: $35 to 45/hr. on W2 ONLY

WORK ARRANGEMENT: 5 days onsite

LENGTH OF ASSIGNMENT: 6 months to start

FUNCTION OF THE GROUP: The Audience List team works across all lines of business to consult on targeting strategy and deliver accurate, compliant audience lists for marketing and service communications by performing feasibility, list sizing, suppression application, and logic validation to support downstream campaign activation.
INITIATIVES/PROJECTS: Marketing campaigns.
INDUSTRY BACKGROUND: Open to all backgrounds

ROLE/RESPONSIBILITIES:
Partner with business, marketing, and strategy teams to deliver accurate, compliant audience lists supporting marketing, service, and regulated communications across all lines of business.
Consult on targeted audience design, advising stakeholders on segmentation feasibility, data availability, and regulatory considerations to ensure campaign strategies can be operationalized effectively.
Develop, maintain, and execute audience selection logic using SAS and enterprise data platforms; contribute to the team's transition of audience development processes from SAS to Python by year end.
Perform audience feasibility analysis and list sizing to validate reach, suppressions, and expected volumes prior to downstream activation.
Apply and manage standard marketing and regulatory suppressions, serving as a subject matter expert on Do Not Contact (DNC), CAN SPAM-related requirements, and contact eligibility rules.
Collaborate closely with marketing strategy partners to translate business objectives into clear audience requirements, documenting assumptions, risks, and data dependencies.
Demonstrate 2-4 years of experience using SAS, with working knowledge of Python preferred as the team modernizes its analytics and audience development capabilities.

MUST HAVE SKILLS REQUIRED (2-4 years of experience required):
1. SaS,
2. Python,
3. SQL,
4. MS Excel.

Education : Bachelor's Degree Required. Salesforce Marketing Cloud e-mail studio certification would be a plus.

Most Important to Least Important):
1. Must have skills 2. Location 3. Rate 4. Former Client Experience Required