Audience Marketing

Job Title: Audience Marketing Specialist
Duration: Jul 6 - Oct 30, 2026
Location: Pittsburgh Pennsylvania 15222-2707
Pay Rate: $40 - $45.03 hourly on W2
Team Dynamic

Audience list team that deploys all the audience lists for the business partners to the business lines
Responsibilities

Partner with business, marketing, and strategy teams to deliver accurate, compliant audience lists supporting marketing, service, and regulated communications across all lines of business.
Consult on targeted audience design, advising stakeholders on segmentation feasibility, data availability, and regulatory considerations to ensure campaign strategies can be operationalized effectively. Develop, maintain, and execute audience selection logic using SAS and enterprise data platforms; contribute to the team's transition of audience development processes from SAS to Python by year end.
Perform audience feasibility analysis and list sizing to validate reach, suppressions, and expected volumes prior to downstream activation.
Apply and manage standard marketing and regulatory suppressions, serving as a subject matter expert on Do Not Contact (DNC), CAN SPAM-related requirements, and contact eligibility rules.
Collaborate closely with marketing strategy partners to translate business objectives into clear audience requirements, documenting assumptions, risks, and data dependencies.
Demonstrate 2-4 years of experience using SAS, with working knowledge of Python preferred as the team modernizes its analytics and audience development capabilities.
Must Have Skills

SaS
Python
SQL
Excel
Soft Skills

Attention to detail
Time management
Strong Communication
Relationship building
Education

Bachelors required.
Additional Certifications

Salesforce Marketing Cloud e-mail studio certification would be a plus
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

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