Brand Activation Manager

Overview We are seeking a highly organized and detail-oriented Creative Activation Manager to support large-scale digital shelf initiatives for a leading beverage brand. This individual will coordinate the creation, validation, and management of thousands of product images used across eCommerce and digital commerce platforms. This is not a graphic design role—the focus is on project coordination, asset accuracy, stakeholder management, and digital asset workflows.
Responsibilities Manage the production workflow for 3D product images across approximately 4,000 products and 45,000 digital assets.
Coordinate with creative agencies, bottlers, brand managers, packaging teams, and digital shelf stakeholders to gather all inputs required for image creation.
Provide agencies with product labels, artwork, packaging specifications, dimensions, reference images, and other supporting materials needed for 3D rendering.
Review and validate product images to ensure packaging, labeling, and product details are accurate before approval.
Track a high-volume pipeline of assets, managing timelines, priorities, approvals, and dependencies across multiple projects simultaneously.
Investigate missing information and work cross-functionally to resolve discrepancies between product data, packaging specifications, and rendered images.
Upload, tag, organize, and maintain assets within Digital Asset Management (DAM) systems, ensuring metadata is complete and assets are properly published.
Build and maintain project roadmaps, creating structure and process for large-scale asset production initiatives.
Qualifications Experience in Digital Asset Management (DAM), creative operations, packaging artwork, content production, digital shelf, or related fields.
Strong project management skills with the ability to manage hundreds of moving pieces and stakeholders simultaneously.
Advanced attention to detail and ability to identify inconsistencies in product information and imagery.
Comfortable working with large datasets and spreadsheets, including Excel functions such as VLOOKUPs and data validation.
Experience collaborating with agencies, brand teams, marketing groups, or external partners.
Familiarity with Adobe Experience Manager (AEM), Adobe DAM, or similar asset management platforms is highly preferred.
Background in CPG, packaging, product imagery, graphic design, or digital content operations is a plus.

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