Senior Product Marketing Lead, SMB Messaging

Senior Product Marketing Lead

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword

it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
We are looking for an exceptional Senior Product Marketing Lead to own the messaging and positioning foundation for Salesforce's Small and Medium Business segment

and the research that makes it bulletproof.
This is a role for a rare kind of marketer: someone who can go deep into buyer and customer truth, synthesize what they find into a clear and differentiated point of view, and then write it in a way that makes sales reps, executives, and customers all say "yes, that's exactly it." You'll own the SMB master messaging framework

the document that everything else is built on

and you'll be the person who keeps it current, sharp, and grounded in reality.
You'll also lead buyer and customer research, and partner with our brand, campaigns, and agency teams to bring the SMB story to life in content and creative campaigns. This isn't a role for someone who manages work. It's a role for someone who does it

and does it exceptionally well.
You'll report to the VP of Global SMB Marketing and work closely with the broader SMB PMM team, Product, Sales, and Field Marketing.
What You'll Do:
Messaging & Positioning
Own the SMB master messaging framework

the definitive articulation of who the SMB buyer is, what they care about, and why Salesforce (across Agentforce Sales, Service, and Marketing, Slack, and more) is the answer. You write it, defend it, evolve it, and make sure every downstream asset reflects it.
Buyer & Customer Research
Design and run the research that keeps the team ahead of the market

buyer interviews, customer conversations, win/loss analysis, competitive monitoring, and segment studies. You turn raw insight into strategic clarity and share it in ways the team can actually use.
Content & Creative Campaigns
Translate the messaging framework into compelling content and creative campaigns

working with our brand, campaigns, and agency partners to brief, shape, and pressure-test work until it's great. You know what good looks like and you're not afraid to say when something isn't there yet.
Cross-Functional Alignment
Be the messaging authority that product managers, AEs, and exec stakeholders trust. You can walk into a room with senior leaders, present a point of view, take hard questions, and come out with alignment.
What You Bring:
Exceptional writer and strategic thinker

you can move fluidly between a research debrief, a messaging doc, and a creative brief without losing quality in any of them
Deep experience developing B2B messaging and positioning frameworks, from first principles through to final copy
Hands-on experience designing and running buyer or customer research

not just commissioning it
Strong instincts for what makes a campaign idea compelling, and the craft to brief it precisely
Comfortable working across a broad, multi-product portfolio and distilling it into a coherent, simple story
Able to hold a strong point of view under pressure

you earn alignment through insight and clear thinking, not consensus-building
8+ years in B2B product marketing, with meaningful time in SaaS or technology
Experience marketing to SMB buyers strongly preferred
Why This Role
The SMB messaging opportunity at Salesforce is genuinely wide open. The segment is growing fast, the product portfolio has never been stronger, and the AI story

Agentforce as a turn-key hire for lean businesses

is one of the most compelling in the market right now. What's missing is someone who can make it undeniable in words.
That's this role. You'll own the narrative that everything else is built on, and you'll have the research, the creative partnerships, and the organizational access to make it great.
This team moves fast, does the work, and holds a high bar. If you want to spend your time in meetings managing stakeholders

this isn't it. If you want to write the most important B2B messaging doc of your career and see it show up everywhere

keep reading.
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future

but to redefine what's possible

for yourself, for AI, and the world.