(Senior) Performance Marketing Manager (m/w/d) - Remote (Deutschlandweit)

Senior Performance Marketing Manager

Ein kleines Stck Papier mit Zahlen, die das Potenzial haben, ein Leben fr immer zu verndern! Okersetzen wir das Papier durch eine App und eine Person gegen 600.000+ Nutzer monatlich. This is our Business!
Your Mission

As a (Senior) Performance Marketing Manager, your mission is to scale the user acquisition engine of NextLotto through paid channels including Meta, TikTok, Google Ads, DSPs, Apple Search Ads, CTV/LTV, and other emerging platforms, as well as in the area of ASO. While Lotto Scanner continues to grow strongly and our paid budgets increase, you will work closely with the existing performance marketing team to drive daily campaign management, creative testing, reporting, tracking, and cross-channel optimization. Your overall goal is to reduce CAC, build a powerful and scalable creative testing structure, and successfully explore and scale new acquisition channels.
Your Tasks

Daily campaign management on our own channels (Meta, ASA, Google Ads, TikTok)

including bid optimization, budget control, and testing of target groups and placements
Creative testing

close collaboration with the creative team to create briefs, implement and iterate advertising materials, and document learnings
Performance reporting

creation of weekly dashboards and monthly deep dives, analysis of channel-based CAC, ROAS, conversion rate, and quality of acquisition metrics (e.g., payback period and retention rate)
Channel testing

conception and execution of structured tests on new channels including clean measurement methodology and informed stop/scale decisions
Tactical coordination with external partners in the area of CTV/LTV/programmatic

briefings, weekly coordination, and creative reviews
Attribution & tooling

ensuring a clean MMP setup (Adjust) and close collaboration with the data team to analyze data and marketing mix models (MMM)
Collaboration with adjacent teams

particularly organic social media, brand, CRM, and creative
Ensuring compliance

compliance with regulatory requirements in the German lottery market (GlStV, GGL) as well as implementation of corresponding paid marketing guidelines
Your Competencies

Must-have:
35 years of practical experience in paid user acquisition or performance marketing for a B2C app or consumer product
Proven platform expertise in at least two of the following tools: Meta Ads Manager, TikTok Ads Manager, Google Ads, Apple Search Ads
Experience with programmatic display/DSPs (e.g., DV360, The Trade Desk)
Practical experience in creative testing

you can create creative briefs, set up A/B testing structures, analyze results and iterate based on them
Profound understanding of attribution and data analysis

profound knowledge of MMPs and attribution (e.g., Adjust, AppsFlyer, Branch), iOS/Android tracking, SKAN, and event mapping; you like to work data-driven
Very good analytical skills

confident in using dashboards, GA4, Adjust, or comparable tools as well as spreadsheet modeling; you are able to create clean and meaningful dashboards
Proven successes in sustainably reducing CAC while scaling campaigns, ideally documented by case studies
Fluent English skills (working language); German is a plus, but not a prerequisite
Nice-to-have:

Experience in scaling a consumer app via paid channels
Experience in the web-to-app area is a plus
Experience in regulated industries (e.g., lottery, fintech, gambling, gaming)
Experience with paid campaigns in the area of CTV/LTV (e.g., Joyn, RTL+, Waipu)
Knowledge of marketing mix modeling (MMM), incrementality testing, and geo-lift experiments
Experience in influencer paid or affiliate marketing
Experience in working with media-A
Softskills

Profound ownership mindset

you take responsibility for the performance of your channels end-to-end and do not wait for instructions
Detail-oriented and data-driven

you make decisions based on data rather than gut feeling and carefully check metrics
Curiosity & experimental

you continuously test, learn quickly, and deal structured with failures
Team-oriented

close collaboration with creative, brand, social, CRM, data, as well as external partners
Resilient in dealing with changes

you handle dynamic developments on advertising platforms (e.g., iOS privacy, algorithm updates) sovereignly without losing speed
Strong communication skills

you can prepare paid performance understandably for non-specialized stakeholders and avoid unnecessary jargon
Confident in dealing with startup dynamics

you feel comfortable in a fast, constantly changing environment with lean processes
Your Goals in This Role (Impact)

Taking full responsibility for daily activities on the channels (e.g., Meta, Apple Search Ads, Google Ads)

including daily optimization, creative briefings, budget control, and performance reporting
Sustainable improvement of CAC compared to the current baseline on your own channels (specific goal will be defined after the first month)
Building a structured creative testing framework

conducting A/B tests on Meta and TikTok including clean documentation of learnings to accelerate creative iterations
Building a reliable attribution and reporting infrastructure

developing dashboards as a replacement for ad-hoc reporting as well as ensuring a clean data flow from MMP (Adjust) into a central "single source of truth"
Testing at least two new channels in the context of structured pilot projects (e.g., native ads, DSPs for niche segments) with clear go
o-go decisions
Responsibility for coordinating agency partners in the day-to-day business

including briefings, weekly coordination, and creative reviews
Your Background

Education & Experience

35 years of experience in the field of user acquisition, performance marketing, or growth marketing
Experience in the B2C environment, ideally with a focus on consumer apps (mobile-first, install-driven business model), is strongly preferred
Bachelors degree or a comparable practical qualification
Plus: Experience in working with other team members in a structured team environment
What We Offer You:

Compensation & Work-Life Balance:

Competitive salary and trust-based working hours.
30 vacation days per year
2 additional holidays (24.12, 31.12)
Generous training budget
Outrageous team events
Innovative benefit program
Communication & Trust:

An open, honest, and direct communication. Your ideas are welcome!
A feedback conversation every quarter to grow together.
Modern Working:

Everything you need for your working day: MacBook, headphones, etc.
A modern and inspiring working environment in Berlin or in Konstanz am Bodensee.
Individual Training:

A training day per month and a generous training budget for your personal development.
Buddy Program:

An experienced team member accompanies you from the beginning to help you with your start.
The Team:

We are a colorful mix of different nations with different backgrounds. We do not distinguish according to religion, gender, age, marital status. For us, what you can do is in the foreground!
Our Values:

MAKE IT HAPPEN

Achieve results

take responsibility for the problem, goal, and result through self-organization and data-based decisions.
Speak courageously

challenge ideas and name problems directly when it matters.