Marketing Program Manager

Role Overview
Repligen is building a best-in-class in-house marketing agency to accelerate the speed, creativity, and performance of global marketing execution. The Marketing Program Design Specialist is a highly execution-focused, creative, and AI-enabled marketer responsible for bringing integrated campaigns to life across channels. The Marketing Program Manager translates strategic marketing direction into compelling campaign assets, digital experiences, and tactical deliverables that drive engagement, pipeline, and revenue. This individual operates at the intersection of creative design, campaign execution, and AI-powered productivity, delivering high-quality output at scale within a fast-paced, matrixed environment.

Key Responsibilities
Campaign & Tactical Execution

Execute integrated, omni-channel marketing campaigns across digital, web, email, social, and print

Translate campaign briefs into high-impact deliverables that align with strategic objectives and brand standards

Own day-to-day campaign build and deployment, ensuring speed, quality, and consistency

Partner closely with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programs

Creative Design & Content Development

Develop visually compelling and engaging marketing assets (presentations, digital content, infographics, video concepts)

Apply strong design thinking to elevate storytelling and user experience across touchpoints

Collaborate with technical writers and subject matter experts to translate complex scientific concepts into accessible, customer-centric content

Ensure brand consistency and high creative standards across all deliverables

AI-Enabled Marketing Execution

Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery

Use AI to rapidly develop drafts, variations, and personalized content at scale

Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows

Partner with leadership to test and adopt emerging AI tools that enhance marketing performance

Program & Project Management

Manage multiple concurrent projects and campaign deliverables with strong attention to timelines and detail

Coordinate cross-functional inputs and approvals to ensure on-time execution

Maintain clear visibility into project status, risks, and dependencies

Follow established workflows while proactively identifying opportunities to improve processes

Digital & Campaign Operations

Build and deploy campaigns within marketing automation and digital platforms

Support optimization of campaign workflows and asset management processes

Ensure accuracy and quality in campaign setup, segmentation, and execution

Contribute to scalable campaign templates and repeatable execution models

Performance Tracking & Optimization

Monitor campaign performance metrics and engagement data

Use insights to optimize creative, messaging, and channel performance

Support A/B testing and iterative campaign improvements

Apply a data-driven mindset to continuously improve results

Qualifications & Experience
Education

Bachelor’s degree in Marketing, Design, Communications, or related field

Experience

5+ years of experience in marketing execution, campaign management, or creative marketing roles

Proven track record of executing multi-channel marketing campaigns

Experience working in a fast-paced, matrixed organization

Life sciences, biotechnology, or B2B industry experience preferred

Technical & Functional Skills

Proficiency in marketing automation and digital campaign tools

Strong skills in creative tools (e.g., Adobe Creative Suite, Canva, Figma or similar)

Experience using AI-powered marketing tools (e.g., generative AI for content/design, campaign optimization tools)

Solid understanding of digital marketing channels, UX, and content strategy

Strong PowerPoint and visual storytelling capabilities

Core Competencies

Creative Execution Excellence – Strong eye for design and ability to produce polished, high-impact marketing assets

AI-Driven Mindset – Comfortable leveraging AI to enhance productivity and output quality

Execution Speed & Agility – Ability to deliver high-quality work quickly in a dynamic environment

Project Management Discipline – Highly organized with strong attention to detail

Collaboration & Communication – Works effectively across functions and levels

Data-Driven Thinking – Uses insights to inform decisions and improve outcomes

Success Profile
The ideal candidate is a doer and creator ; someone who thrives on building, designing, and executing. They are energized by turning ideas into tangible outputs and are constantly looking for ways to work smarter and faster using AI. They bring a strong balance of creativity, execution rigor, and digital fluency , enabling them to deliver high-quality campaigns that drive measurable business impact.

Why This Role Matters
This role is essential to scaling Repligen’s in-house agency, powering faster campaign execution, elevating creative quality, and unlocking new levels of productivity through AI. Marketing Program Design Managers are the engine that turns strategy into results.

What Repligen Offers
Our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing. The estimated base salary range for this role, based in the United States of America is $88,000-$127,000. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer.

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