Head of Public Relations and Influencer Job at 24 Seven Talent in New York

We are seeking a strategic, well-connected Head of PR & Influencer to lead brand storytelling, earned media, and creator partnerships for a fast-growing beauty brand. This person will shape the external narrative across beauty, wellness, lifestyle, business, and culture. The role will drive high-impact press, celebrity, and influencer relationships, as well as integrated campaign visibility. Ideal candidates bring strong communications leadership, sharp brand instincts, and a proven ability to turn cultural moments into measurable brand impact.

Responsibilities & Qualifications

Lead and evolve PR and influencer strategy across earned media, storytelling, and cultural positioning.

Own the external brand narrative and secure impactful media placements across print, digital, broadcast, podcast, and emerging channels.

Develop and manage the annual PR calendar in alignment with product launches, campaigns, retail moments, and brand initiatives.

Oversee media outreach, press materials, briefing documents, and proactive story development.

Build and scale long-term influencer and creator partnerships with clear performance expectations and ROI accountability.

Identify celebrity, talent, and ambassador opportunities that strengthen brand relevance and expand audience reach.

Manage PR agencies and external partners while ensuring strong collaboration, execution, and measurable outcomes.

Own communications budgeting, forecasting, and performance reporting with actionable insights.

Partner cross-functionally with marketing, social, creative, and retail teams to deliver integrated campaigns.

Bring significant leadership experience in PR, influencer marketing, or brand communications, ideally within beauty, wellness, lifestyle, or consumer brands.

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