Job Title
Job Duties
- Prospect and develop new business relationships with local and regional clients
- Conduct needs analysis to understand client goals and challenges
- Create and present customized advertising and marketing solutions
- Sell across multiple platforms, which may include broadcast, digital, streaming, podcast, and events
- Build and maintain strong, long-term client relationships through consistent communication and service
- Meet monthly, quarterly, and annual revenue goals
- Collaborate with internal teams (programming, promotions, digital, creative) to execute successful campaigns
- Maintain accurate documentation, forecasts, and activity in sales systems
- Participate in sales meetings, training, and coaching sessions
- Attend client meetings, station events, and community functions as needed
Skills & Capabilities
We're focused on how you work and what you can do, not just where you've worked before.
Required capabilities:
- Strong communication and presentation skills
- Comfortable creating and presenting proposals and recommendations to clients and decision makers
- Ability to build trust and relationships with a variety of clients
- Curiosity and comfort asking questions to understand business needs
- Self-motivation and accountability in working toward goals
- Coachability and openness to feedback
- Comfortable with data-first selling
- Organization and follow-through
- Ability to manage time effectively and work independently
- Exhibits resilience and determination
Helpful (but not required):
- Sales, customer service, marketing, or business development experience
- Experience working with performance goals or incentives
- Familiarity with digital marketing, media, or advertising concepts
- Industry knowledge in at least one of our core categories: Home Services, Education, Healthcare, Financial Services, Franchises & Distributed, Non-Profit, Recruitment, Entertainment & Leisure, Mid-Market Retail & Restaurants, and B2B
- AI familiarity for prospecting and research
Work Requirements
- Reliable transportation, clean driving history and a valid driver's license (driving record will be checked)
- Ability to work occasional evenings or weekends for client or station events
Physical Requirements
- Ability to sit and/or stand for extended periods
- Manual dexterity to operate general office equipment (computer, phone, copier, etc.)
- Ability to communicate effectively in English, verbally and in writing
- Ability to think quickly and make sound decisions in fast-paced situations
- Ability to articulate information clearly and professionally to others
- Ability to develop presentation materials (e.g., slides, proposals) and present recommendations to decision makers in meetings (in person and virtual)
The Company will make reasonable accommodations to enable individuals to perform essential job functions