Field Marketing #

Duration:

12+ Months

Job Description:
The Field Marketing Executive is responsible for planning, executing, and measuring demand generation marketing programs that drive sales pipeline growth and revenue.
Partner with campaign managers, sales teams, and operations teams to optimize demand generation initiatives and improve marketing effectiveness.
Support onsite execution of marketing programs while tracking campaign performance, lead flow, and return on investment (ROI).
Responsibilities:

Plan, execute, and measure demand generation marketing campaigns to support sales pipeline growth.
Provide onsite support for marketing programs and events.
Monitor lead flow to ensure timely follow-up by sales teams for event attendees and campaign responders.
Create and manage marketing program budgets.
Measure campaign effectiveness through ROI analysis, reporting, and performance metrics.
Execute multi-channel event marketing programs and demand generation initiatives.
Collaborate with campaign managers, sales teams, and operations teams to improve campaign performance.
Support marketing initiatives with a customer-first approach while aligning with business objectives.
Experience:

5-7 years of experience in Field Marketing, Product Marketing, or Digital Brand Marketing within an IT/ITES organization.
Proven experience executing demand generation and multi-faceted event marketing programs.
Strong understanding of sales pipeline management, revenue generation, and demand generation principles.
Experience collaborating with cross-functional marketing, sales, and operations teams.
Ability to quickly learn new technologies, manage complex assignments, and work independently.
Demonstrated ability to influence stakeholders and drive successful marketing initiatives.
Skillsets:

Field Marketing
Demand Generation
Event Marketing
Product Marketing
Digital Brand Marketing
Marketing Campaign Management
Lead Management
Lead Flow Optimization
Marketing Automation
Eloqua (Preferred)
Lead Scoring
Triggered Campaigns
Predictive Scoring
Propensity Modeling
Audience Segmentation
Microsite Development
Landing Page Strategy
Budget Management
ROI Analysis
Marketing Analytics
Sales Pipeline Management
Cross-functional Collaboration
Customer-Centric Marketing
Presentation Skills
Written and Verbal Communication

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit

www.ustechsolutions.com .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

AI Statement:

By applying, you acknowledge that AI-assisted tools may be used during the hiring process.

#LI-BP1