Marketing Technology & Precision Campaign Lead

Overview
At AT&T, we’re connecting customers to greater possibility with the latest mobility and internet products. This is an opportunity to apply your expertise to a team driving transformation with next-generation marketing technology solutions. Build a career at a Fortune 10 company and influence how AT&T reaches and engages consumers through omnichannel marketing touchpoints and journeys.

The Marketing Technology & Precision Campaign Lead is a highly visible role interfacing with marketing stakeholders, evaluating diverse needs, balancing urgency, and partnering with a skilled marketing technology team to bring precision-based campaigns and local offers to life.

As the Marketing Technology & Precision Campaign Lead , you’ll help ensure AT&T’s local campaign objectives can execute and scale within a large marketing technology stack that includes Adobe, Innovid, Snowflake, Zeta, Google and TransUnion.

The ideal candidate is strategic, understands marketing objectives and the technology to execute them, and thrives in ambiguity by building structure, influencing without formal authority, balancing urgency with discipline, and connecting business strategy, campaign execution, data, technology, and measurement.

Key Responsibilities

Lead the execution framework for precision-based local marketing campaigns and promotions across digital, addressable, and omnichannel touchpoints.

Partner with marketing strategy, analytics, data, and technology teams to translate campaign goals into executable audience, targeting, measurement, and activation requirements.

Serve as a liaison between business stakeholders and marketing technology teams to ensure campaign tactics are technically feasible, scalable, and aligned to priorities.

Evaluate campaign requests, assess complexity, clarify requirements, and help prioritize work based on business impact, urgency, and operational readiness.

Support the development of repeatable campaign processes, intake models, documentation, workflows, and governance practices.

Help define audience segmentation, personalization, localization, and channel activation requirements with campaign strategy teams.

Coordinate across platforms and partners to enable campaign delivery through tools such as Adobe, Snowflake, Zeta, Google, Innovid, TransUnion, and related systems.

Identify gaps, risks, dependencies, and operational challenges that could affect campaign execution or scalability.

Monitor campaign execution, troubleshoot issues, and drive resolution with appropriate business and technical partners.

Recommend improvements to campaign operations, martech utilization, targeting capabilities, and end-to-end campaign efficiency.

Communicate campaign status, risks, timelines, and decisions clearly to stakeholders and leadership.

Help establish best practices for precision campaign activation, localization, audience management, and omnichannel orchestration.

Required Qualifications

Experience in marketing technology, campaign operations, digital marketing, promotional offers, lifecycle marketing, or related marketing execution roles.

Strong understanding of omnichannel trigger and journey-based activation/personalization across paid and owned channels.

Experience with marketing technology platforms, data platforms, audience activation tools, and campaign management systems.

Ability to translate business objectives into clear technical and operational requirements.

Strong project management and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.

Experience working across cross-functional teams, including marketing, analytics, technology, media, creative, and external partners.

Strong problem-solving skills and the ability to identify operational gaps, process improvements, and scalable solutions.

Excellent written and verbal communication skills, with the ability to simplify complex topics for business and technical audiences.

Comfort working in a matrixed organization with multiple stakeholders, competing priorities, and evolving requirements.

Strong attention to detail and commitment to executional excellence.

Preferred Qualifications

Experience with Adobe (CDP, AJO, and CJA), Snowflake, Google Marketing Platform, Zeta, Innovid, TransUnion, or similar martech/adtech ecosystems.

Experience with audience segmentation, identity resolution, data onboarding, personalization, local marketing, or precision targeting.

Familiarity with campaign measurement, attribution, test-and-learn frameworks, and performance optimization.

Experience building new processes, operating models, or governance frameworks for campaign execution.

Background in telecommunications, consumer services, retail, subscription businesses, or other large-scale consumer marketing environments.

Ability to operate strategically while also driving hands-on execution and follow-through.

Education/Experience
Bachelor’s degree (BS/BA) required. Advanced degree a plus. 7+ years of related experience.

Salary range: $158,200 – $237,400 USD annually. Starting salary may depend on geography, experience, and education/training. Other rewards and benefits offered by AT&T apply.

Compensation and Benefits

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays per year, varies by hire date)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond state/local requirements (may be unprotected)

Adoption Reimbursement

Disability Benefits (short and long term)

Life and Accidental Death Insurance

Supplemental programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP) and wellness programs

Employee discounts on AT&T mobility plans, internet, and phone services

EEO statement: AT&T is an equal opportunity employer. Reasonable accommodations are provided for applicants with disabilities. Background checks may be required after a conditional offer of employment as part of our hiring process.

Ready to join our team? Apply today!

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