Lead, Marketing Technology & Precision Campaigns

AT&T is seeking a Principal - Marketing Technology & Precision Campaign Lead to drive precision-based local marketing campaigns across an omnichannel stack, collaborating with strategy, analytics, data, and technology teams to translate goals into executable audience, targeting, measurement, and activation requirements.
You will balance ambiguity with structure, influence teams without direct authority, and navigate a large marketing tech ecosystem including Adobe, Snowflake, Zeta, Google,

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