Director, Product Marketing

Role Description

This is a domain expert’s role. The Director of Product Marketing will own product marketing strategy, value proposition development, pricing architecture, launch execution, and competitive market intelligence across Empower’s full therapeutic portfolio. The right candidate has walked the halls of a competitor, a specialty pharma brand, a compounding pharmacy, or a telehealth platform and carries deep working knowledge of the therapy areas Empower operates in: men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health. This leader translates clinical and commercial complexity into sharp positioning, credible product branding, and go-to-market plans that move prescribers, patients, and partners to act.

Responsibilities

Product Strategy, Positioning, and Launch Execution

Launch Architecture:

Build and execute therapy-specific go-to-market launch plans across Empower’s full portfolio—men’s health, women’s health, weight management (GLP-1), dermatology, longevity, peptides, sexual health, and cognitive health.

Value Proposition and Product Positioning:

Develop therapy-area-specific value propositions and product positioning for each of Empower’s categories.

Cross-Functional Orchestration:

Serve as the connective tissue across all functions that touch a product’s commercial lifecycle.

Market Intelligence and Competitive Strategy

Intelligence Systems:

Build an AI-powered market intelligence capability aggregating competitive signals, prescriber data, and regulatory developments into insights.

Competitive Positioning:

Monitor the full compounding and functional medicine competitive landscape across every therapy area Empower operates in.

Customer Insights:

Run a voice-of-customer program capturing prescriber, telehealth partner, and patient insights through AI-assisted analytics.

Channel and Partner Pricing:

Design pricing frameworks for telehealth platform partnerships and prescriber-facing channel relationships.

Product Branding and Market Experience

Product Brand Architecture:

Own the product-level brand architecture across Empower’s therapeutic portfolio.

Patient and Provider Experience:

Define and continuously improve the end-to-end experience for patients and providers across every therapy area.

Thought Leadership:

Establish Empower as the authoritative voice across its therapy areas.

Campaign and Brand Collaboration

Campaign Partnership and Brand Compliance:

Provide the strategic product input that makes campaigns effective.

Sales Enablement and Channel Readiness:

Equip the Sales team and telehealth partner network with the product knowledge, materials, and tools they need.

Performance Analytics:

Define KPIs spanning pipeline contribution, prescriber acquisition cost, and category penetration.

Team Leadership and Organizational Scaling

Team Development:

Recruit and lead a high-performance marketing team with pharmaceutical expertise and AI-native skills.

Systems and Processes:

Build scalable marketing operations—campaign workflows, brand governance, AI-powered project management.

Executive Partnership:

Partner with the CEO, President, and CSMO to translate growth objectives into marketing strategy.

Qualifications

Deep therapy area domain knowledge across men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health.

Proven pricing strategy expertise.

Working knowledge of FDA, DEA, and USP regulatory standards.

Proficiency in data analytics, closed-loop attribution, and predictive modeling.

Strong cross-functional leadership and executive communication skills.

Requirements

10+ years in product marketing with 3+ years at Director level.

Bachelor’s degree required, MBA preferred.

Must have come from within the industry: compounding pharmacy, specialty pharma, telehealth platform, functional medicine brand, or a direct competitor.

Demonstrated experience in product positioning, product-level brand architecture, and patient or provider experience design.

Hands-on experience with AI marketing tools including generative AI, predictive analytics, and performance dashboards.

Benefits

Comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage.

Paid time off.

401(k) matching.

Wellness perks.

IV therapy and compounded medications.

Key Competencies

Customer Focus: Builds trust through customer-centric solutions.

Strategic AI: Guides responsible AI adoption and adaptation.

Optimizes Work Processes: Drives efficiency with continuous improvement.

Collaborates: Partners effectively to achieve shared goals.

Resourcefulness: Secures and deploys resources efficiently.

Manages Complexity: Simplifies and solves complex challenges.

Ensures Accountability: Delivers on commitments with integrity.

Situational Adaptability: Adjusts approach to shifting conditions.

Communicates Effectively: Tailors messages to diverse audiences.

Values

People: Empowering people defines who we are.

Quality: Excellence in every product, every time.

Service: Serving others is our highest purpose.

Innovation: Advancing care through technology and discovery.

Physical Requirements

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. Employees are regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.