Product Marketing Manager, Agent & Application Experiences

Role Description

The Senior Product Marketing Manager for Agent & Application Experiences will own the go-to-market strategy for Alteryx's most forward-looking product portfolio. You will define how enterprises understand and adopt agentic AI capabilities, position Alteryx as the essential business logic layer for AI-powered workflows, and build programs that accelerate awareness, adoption, and revenue across every segment we serve.

What You’ll Do

Agent Studio & MCP Server

Own the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server.

Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams.

Partner with Product Management to shape the agentic AI roadmap narrative.

Build launch plans, sales enablement materials, and technical content for new capabilities.

Monitor the competitive landscape across agentic frameworks and enterprise AI tooling.

Represent Alteryx in conversations with agentic AI ecosystem partners.

App Builder

Own the go-to-market strategy for App Builder.

Develop messaging for both builders and application consumers.

Create launch and enablement materials for App Builder updates.

Identify and develop customer champions for case studies and community content.

Partner with Platform PMM to ensure App Builder is woven into the broader narrative.

Auto Insights & AI Skills

Define and maintain the positioning and messaging framework for Auto Insights.

Develop use-case-driven content illustrating Auto Insights’ business impact.

Partner with Demand Generation to build pipeline campaigns highlighting Auto Insights’ capabilities.

Build early positioning and messaging for AI Skills as the portfolio evolves.

Work with Customer Success and Product to identify high-value adoption moments.

Agent & Application Portfolio Strategy

Develop and maintain a cohesive Agent & Application Experiences portfolio narrative.

Lead thought leadership programs positioning Alteryx as a leader in enterprise AI orchestration.

Partner with Product Strategy and Corporate Marketing for integrated messaging.

Define and track adoption, awareness, and revenue metrics for the portfolio.

Act as the internal intelligence hub for agentic AI market trends and customer sentiment.

Sales & Field Enablement

Develop a comprehensive enablement curriculum for Agent & Application Experiences.

Partner with Revenue Enablement to deliver training programs.

Create and maintain customer-facing demo assets and solution briefs.

Engage regularly with field teams to gather feedback on messaging effectiveness.

Qualifications

7+ years of product marketing experience in a B2B SaaS environment.

Demonstrated ability to build and execute go-to-market strategies for complex products.

Deep understanding of the enterprise AI, agentic automation, or analytics market landscape.

Exceptional messaging and storytelling skills.

Track record of collaborating effectively with cross-functional teams.

Experience with launch planning, sales enablement, and analyst relations.

Comfortable working with product usage data and campaign analytics.

Genuine curiosity about AI agents and enterprise automation.

Experience with or passion for data analytics platforms.

Requirements

Significant experience marketing AI, automation, analytics, or data platform products.

Benefits

Monthly Connectivity Plus stipend of $150 for remote work-related expenses.

Annual $200 home office reimbursement.

Medical, dental, and vision coverage.

401(k) with company match.

Paid parental leave, caregiver leave, and flexible time off.

Mental health support and wellness reimbursement.

Career development and education assistance.