VP, Marketing Effectiveness

Job Description:

The VP, Marketing Effectiveness manages a large, cross-client analytics team while demonstrating industry leading capabilities, both strategically and operationally. This person takes ultimate responsibility for all work done by their team and for ensuring successful client delivery. He/she/they are also responsible for establishing, implementing and advocating vision/strategy (nationally and locally) for the team and for promoting excellence within the discipline.
Job Description:

The VP, Marketing Effectiveness manages a large, cross-client analytics team while demonstrating industry leading capabilities, both strategically and operationally. This person takes ultimate responsibility for all work done by their team and for ensuring successful client delivery. He/she/they are also responsible for establishing, implementing and advocating vision/strategy (nationally and locally) for the team and for promoting excellence within the discipline.
Job responsibilities:
Leads a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis).
Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
Steward development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
Empowers direct reports to own their client, relationships, and projects.
Maintains positive, collaborative partnerships with internal stakeholders and clients.
Acts as the senior most point of contact point of contact for Marketing Effectiveness, adapting to business challenges with agility and direction.
Exhibits strong analytical, project management, storytelling and communication skills.
Leads new business efforts to enable business growth and development (new and existing accounts).
Leads (and is the voice of) local
ational department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
Interacts with leadership/management teams; crafts and implements the vision.
Manages performance and career growth of junior team members and assists your junior people managers
Recruits/retains high-performing individuals.
Provides thought leadership internally and for clients.
Authors white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, ecommerce, web analytics or social).
Qualifications:
Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
Master's degree preferred
12+ years in a quantitative business environment
6+ years in marketing analytics with knowledge of the media planning process
Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
Strong organizational skills, political instincts, and proven-leadership ability.
Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages
Experience in data visualization (Excel, Tableau, Power BI, Datorama)
Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
Advanced in SQL, Python, or R
Advanced MS Office Skills (MS Word, Excel, Powerpoint)
The annual base salary range for this position is $136,000 - $220,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
Location:
New York
Brand:
Dentsu X
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Location:
New York

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