VP, Marketing Effectiveness

Manages a large, cross-client analytics team

Takes ultimate responsibility for all work done by their team

Ensures successful client delivery

Establishes, implements and advocates vision/strategy for the team

Leads a cross-functional team performing data requirements, dashboards, custom and ad hoc analyses

Understands the client’s business and presents deliverables that articulate business value

Empowers direct reports to own their client relationships and projects

Maintains positive partnerships with internal stakeholders and clients

Acts as the senior most point of contact for Marketing Effectiveness

Manages performance and career growth of junior team members

Provides thought leadership internally and for clients

Requirements

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

12+ years in a quantitative business environment

6+ years in marketing analytics with knowledge of the media planning process

Experience in data visualization (Excel, Tableau, Power BI, Datorama)

Advanced media measurement capabilities (i.e. MMM, MTA), and planning A/B and Match Market testing

Advanced in SQL, Python, or R

Excellent written and verbal communication skills

Strong organizational skills, political instincts, and proven-leadership ability.

Core Competencies
Demonstrates expertise in managing cross-client analytics teams, ensuring successful client delivery, and providing thought leadership in marketing effectiveness. Proficient in advanced media measurement and data visualization tools to drive business value and empower team members.

Highest-signal resume keywords

Team Management

Marketing Analytics

Data Visualization

Advanced SQL

Thought Leadership

ATS Optimization Keywords
Hard Skills

Statistics

Economics

Data Science

Marketing Analytics

Data Visualization

SQL

Python

R

Media Measurement

A/B Testing

Soft Skills

Excellent Communication

Organizational Skills

Political Instincts

Proven Leadership

Industry Keywords

Quantitative Business Environment

Media Planning Process

Client Relationships

Cross-Functional Team

Tools & Technologies

Excel

Tableau

Power BI

Datorama

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