- Plan, negotiate, and execute digital media plans.
- Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies.
- Assist in media strategy development for top-tier clients, including gathering research, drafting baseline media plans, and collecting data from partners and vendors.
- Develop and manage media plans; negotiate and purchase media.
- Manage the day-to-day implementation and optimization of campaign activities with support from media leadership.
- Manage campaign authorizations, budgets, and reconciliation process, following standard operating procedures across the agency.
- Interact daily and maintain rapport with media publishers.
- Analyze research data and media/marketing information; issue and report information to clients.
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
Requirements
- 1-2 years media planning/buying, preferably at an agency
- Some hands on experience with any of the following media channels: Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print
- Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
- Bachelor degree in related field or equivalent work experience
- Experience with campaign management/ ad serving / trafficking technology (i.e. DCM, and business manager) a plus
- Required proficiency and solid working knowledge of Google Workspace and/or Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Experience analyzing data and market research
- Preferred working knowledge of first / third party platforms: Nielsen, Google Analytics, Meta, Adwords, DCM, etc.
- Working knowledge of DTC, OTC and CPG verticals a plus
- Ability to organize and prioritize work and deliver with a sense of urgency
- Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
- Ability to work autonomously yet seek counsel when necessary
- Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail.
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