Sales and Marketing Coordinator

The Franchise Sales Business Development Specialist serves as a key partner to the Franchise Sales organization, supporting pipeline development and deal execution across the full sales lifecycle. This role is responsible for coordinating prospect engagement, managing sales activity flow, and enabling efficient progression from initial outreach through contract execution. The position also coordinates with virtual assistant resources to ensure seamless scheduling, logistics execution, and consistent support across the sales organization. By aligning closely with sales leadership and leveraging CRM systems, this role enhances pipeline visibility, improves conversion efficiency, and delivers a high-quality experience for prospective franchise partners.

Key Responsibilities

Partner with Franchise Sales Executives to coordinate and manage active sales pipeline activities, ensuring timely progression of opportunities

Support prospect engagement efforts, including scheduling and facilitating meetings, follow-ups, and key touchpoints

Collaborate and coordinate virtual assistant resources, ensuring alignment on priorities, responsiveness, and quality of execution across scheduling and logistics

Drive deal coordination and execution readiness, partnering with cross‑functional teams (legal, finance, contracts) as needed

Manage sales activity logistics, including travel planning and meeting coordination for prospect‑facing engagements

Maintain accurate and up‑to‑date pipeline data and activity tracking within Salesforce or CRM systems

Ensure data integrity, reporting accuracy, and pipeline visibility to support sales leadership decision‑making

Assist in preparing sales materials, presentations, and prospect communications to support deal advancement

Proactively identify and resolve process gaps or bottlenecks impacting pipeline velocity

Partner with Sales Enablement and Operations to support process improvements and reporting insights

Qualifications

3+ years of experience in sales support, sales operations, business development, or coordination roles

Experience working in a fast‑paced, quota‑driven sales environment

Demonstrated experience coordinating across cross‑functional teams and distributed support resources (including virtual assistants)

Proficiency in CRM systems (Salesforce preferred) and Google Suite

Strong attention to detail and ability to drive execution with a sense of urgency

Excellent communication and interpersonal skills

Key Competencies

Pipeline & Deal Coordination

Sales Process Execution

CRM Data Management

Cross‑Functional Collaboration

Virtual Resource Coordination

Operational Efficiency & Process Improvement

Time Management & Prioritization

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