VP, Growth Marketing

Own and evolve global demand generation and growth marketing strategy
Architect and operationalize a unified funnel strategy for sales‑led motions
Lead end‑to‑end demand programs across various marketing channels
Support expansion into new markets and geographies
Build, coach, and scale a global team across demand generation
Requirements 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing
7+ years in senior leadership roles
Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms)
Strong credibility with Sales and executive leadership
Excellent executive communication and storytelling skills
Core Competencies Expertise in B2B SaaS demand generation and growth marketing, with a strong focus on funnel optimization, demand generation metrics, and team leadership. Proven ability to architect and operationalize marketing strategies that drive revenue and support market expansion.
Highest-signal resume keywords B2B SaaS Demand Generation
Growth Marketing Strategy
Funnel Optimization
Marketing Technology
Executive Communication
ATS Optimization Keywords Hard Skills Demand Generation Metrics
Attribution
Forecasting
Funnel Strategy
Revenue Marketing
Soft Skills Storytelling
Leadership
Coaching
Industry Keywords Demand Generation
Growth Marketing
Sales-Led Motions
Market Expansion
Tools & Technologies Salesforce
Eloqua

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