Senior Lifecycle Marketing Manager

Owning the strategy and execution of lifecycle marketing programs, the full-time Senior Lifecycle Marketing Manager will design and implement campaigns to recruit providers, drive patient signups, and activate commercial partnerships while managing data infrastructure and marketing automation platforms remotely.
Key responsibilities

Build and execute lifecycle marketing strategies and customer journeys to enhance provider recruitment and patient engagement
Collaborate with Product and Engineering teams to define and implement customer data and event tracking infrastructure
Manage and optimize marketing automation platforms, ensuring effective campaign execution and troubleshooting technical issues

Required qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field
6-9 years of experience in lifecycle marketing or CRM management, ideally in a tech or healthcare environment
Expert-level experience with marketing automation platforms such as Iterable or HubSpot
Proficiency in HTML/CSS and conditional templating logic for dynamic template development
Strong analytical skills with the ability to leverage data for campaign optimization and strategy development