SEO AI Director

Job Title
Interim Head of Search & AI Discoverability (Global)
Level:

Director

Industry Preference:

Financial Services

Coverage Period:

Early June – December (with overlap for handover)

Reports To:

Global Head of Paid Media & SEO

Position Overview
The

Interim Head of Search & AI Discoverability

is a Director-level leadership role responsible for maintaining continuity and momentum across

Search, SEO, GEO, LLM visibility, and AI-powered discoverability

during the Global Head of Search's maternity leave.

This individual will partner closely with the

Global Head of Paid Media

and a cross-functional Steering Committee consisting of stakeholders across:

Digital & Content

Marketing

Analytics

This is

not

a strategy rebuild role. The focus is on executing and advancing an existing roadmap while ensuring consistent leadership, stakeholder alignment, and operational excellence.

Role Summary
Maintain momentum across global Search and AI discoverability initiatives by:

Leading Search, SEO, GEO, and LLM visibility programs

Providing executive-level communication and leadership

Keeping priorities aligned across AMRS and global markets

Ensuring seamless execution of ongoing initiatives

Building confidence with senior leadership through clear reporting and strategic guidance

Key Responsibilities
Executive Leadership & Stakeholder Management
Executive Communications

Serve as the primary leader for Search, SEO, GEO, and LLM visibility.

Act as the executive point of contact for senior leadership.

Provide regular updates to the Global CMO on:

Search performance

Business risks

Growth opportunities

Evolution of AI-powered search and discoverability

Translate complex search and AI performance metrics into concise business insights.

Senior Stakeholder Engagement
Partner closely with leaders across:

Marketing

Digital

Analytics

Content

Responsibilities include:

Aligning priorities

Communicating progress

Escalating risks and blockers

Driving cross-functional collaboration

Global Subject Matter Expert (SME)
Serve as the organization's global authority on:

SEO

GEO (Generative Engine Optimization)

LLM visibility

AI-powered search discoverability

Provide strategic guidance regarding:

Search strategy

Technical search readiness

Generative AI optimization

Ensure consistency across:

AMRS

EMEA

APAC

Represent Search and AI Discoverability during executive meetings and leadership forums.

Search & AI Discoverability Operations
Own daily and weekly execution across:

AMRS

EMEA

APAC

Aladdin

Partner with the AMRS Associate to develop prioritized recommendations for:

New content creation

Search insights

Conductor adoption across marketing teams

Dashboard development for major campaigns

Stakeholder Management
Serve as the firm's primary contact for Search and AI discoverability.

Participate in recurring business meetings to:

Provide program updates

Identify risks early

Oversee priority content initiatives, including topics such as:

Cryptocurrency

Income investing

Investing basics

Review:

Content briefs

Keyword strategies

Topic clusters

Page templates

Ensure content is:

Search intent aligned

LLM-readable

Structurally optimized

Properly organized with:

Headings

Schema markup

Internal linking

Technical SEO & AI Readiness
Partner with Technical SEO/GEO and Digital teams to:

Monitor crawlability

Improve indexing

Maintain metadata templates

Identify AI/LLM technical blockers including:

Component issuesPrioritize improvements for high-traffic sites

Track initiatives including:

Bot access and log file analysis

Reporting & Executive Readouts
Own executive reporting cadence covering:

Search performance

LLM visibility trends

Topic coverage

Competitive opportunities

Maintain Executive Scorecard inputs.

Business outcomes

Action plans

Next-step recommendations

Serve as primary relationship manager for vendors including:

Conductor

Gain

Ensure:

Deliverables remain on schedule

Questions are resolved promptly

Recommendations are implemented internally

AI & LLM Enablement
Continue organizational education around AI-powered marketing by reinforcing best practices for:

LLM-ready content

Prompt-informed content creation

AI-assisted workflows

Support business users while escalating larger strategic decisions when appropriate.

Team Management
Provide day-to-day leadership for direct reports, including:

Global Technical SEO/GEO Lead

Responsibilities include:

Weekly 1:1 meetings

Removing blockers

Performance guidance

Maintaining alignment with business objectives

Workstream Management
Translate strategic priorities into actionable work plans.

Content activation

Technical SEO

Schema implementation

AEM improvements

Maintain visibility into:

Active initiatives

Delivery timelines

Required Skills & Qualifications
Leadership

Director-level leadership experience

Experience leading cross-functional global teams

Executive presence and stakeholder management

Search & Digital Marketing

Technical SEO

Content SEO

GEO (Generative Engine Optimization)

LLM visibility strategy

Search performance optimization

AI & Emerging Search

AI search ecosystems

Technical Expertise

Crawlability and indexing

Schema markup

Metadata optimization

Internal linking

AEM

Technical SEO audits

Analytics & Reporting

Search performance reporting

Competitive analysis

Data storytelling

Executive scorecards

Marketing

Content

Digital

Analytics

External vendors and agencies

Preferred Qualifications

Financial Services industry experience

Experience managing global SEO programs

Experience with Conductor

Experience with Gain

Experience communicating with C-level executives

Global stakeholder management across AMRS, EMEA, and APAC

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