Digital Media Coordinator

This position will assist in implementation and coordinating efforts to achieve the goals and objectives for the company set forth by the Digital Media Manager. Digital media programs include social media, e-commerce websites, Email, text messaging (SMS), online advertising, SEO and more. You will use customer data, marketing analytics and experience in digital media to assist in driving awareness, excitement and revenues.

ESSENTIAL FUNCTIONS:

Strong ability to layout, design and program website elements

Support Manager in executing all email campaigns

Execute text message marketing campaigns and promotions, continuously growing the text database

Coordinate online contests and promotions for website and social media

Assist in developing and implementing social media strategies to continuously grow social media following

Identify opportunities in new social media channels to achieve business goals

Provides data for all social media reporting. Determine key metrics and insights

Research and identification of targeted keywords for use in paid campaigns

Coordinate paid search, display and retargeting campaigns, display ads and other digital assets

Assists in day-to-day audience engagement and response, representing the organization in a professional manner

Stays up to date on the ever-evolving world of social media and shares learning and news

Support in project management software to maximize marketing workflow

QUALIFICATIONS:
Experience:

One to two years’ experience in working with digital media marketing

Basic computer skills (Microsoft Office Suite, PC)

One to two years of experience of social community management for Facebook, Twitter, Instagram, YouTube, Google, etc.

One to two years' experience using Adobe Creative Suite, HTML, CSS

Google Adwords, Google Analytics and Double Click for Publisher experience

Education:

High School Diploma required

Bachelor’s degree preferred with a concentration in marketing, computer science or related fields

Demonstrated Skills or Knowledge:

Knowledge of internet-based consumer behavior and direct marketing principles

Strong communication skills including oral & written

Demonstrated ability to attend to details within a multi-task work environment with constantly shifting deadlines

Ability to define problems, collect data, establish facts, draw valid conclusions and execute solutions

Demonstrate commitment to the principles of teamwork and shared responsibility

Ability to work with a diverse group of people including staff, board members, educators, students, community leaders and patrons

Ability to quickly learn new programs, processes and marketing concepts

Knowledge of the mechanics of social media writing

A passion for social media and the desire to be an expert

Additional Responsibilities:

Professionally represents Ruth Eckerd Hall

Attend various organizational meetings

Representing the Marketing Department at select events

Complete all other duties as assigned

Physical Demands:

Ability to lift and carry up to 35 lbs.

Ability to operate a computer terminal and basic office machines

Ability to drive with a valid driver’s license and good driving record

Ability to maintain good attendance is a condition of employment and a function of this position

Other:

Valid driver's license and safe driving record.

Successful completion of a background check and drug screen

Ruth Eckerd Hall is an equal opportunity employer, drug-free workplace, and complies with ADA regulations as applicable.

All applicants considered for all positions without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, medical condition, military/veteran status, genetic information, marital status, ethnicity, alienage or any other protected classification, in accordance with applicable federal, state, and local laws. By completing this application, you are seeking to join a team of hardworking professionals dedicated to consistently delivering outstanding service to our patrons and contributing to the financial success of the organization and its employees. Equal access to programs, services, and employment is available to all qualified people. Those applicants requiring accommodation to complete the application and/or interview process should contact a human resources representative.

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