Marketing Content Specialist Responsibilities
- Content & Social Media Management: Lead creation, scheduling, and publishing of all photography and video content across social channels; manage community engagement; and stay ahead of emerging trends.
- Digital Marketing & Analytics: Build and optimize paid advertising campaigns (social/Google Ads); track performance metrics (ROI, engagement); and manage scalable UGC/influencer programs.
- Brand Visuals & Design Coordination: Execute light graphic design for digital and in-store collateral; ensure visual consistency across all brands; and support coordination of branded assets.
- In-Store Experience & Events: Partner with teams to design and implement seasonal in-store visuals and displays; manage event promotion, community activations, sponsorships, and merchandise support.
Marketing Content Specialist Qualifications
- 3–5 years of experience in social media management, content creation, graphic design, or marketing execution.
- Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus) and Canva.
- Experience managing paid social and Google Ads.
- Strong aesthetic sense and visual storytelling ability.
- Excellent copywriting and editing skills; confident adapting brand tone and style.
- Highly organized, collaborative, and comfortable balancing multiple projects and timelines.
- Experience in hospitality or lifestyle marketing is strongly preferred.
The role offers up to a $75k base salary, along with a comprehensive benefits package that includes medical, dental, vision, 401(k), and more.
Please apply today and a recruiter will be in touch ASAP!
Cas Ngiramowai
Recruiting Lead
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
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