Senior Business Marketing Manager – M&A, PE, Capital Markets

Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.

Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.

Define the content requirements and objectives for practice-led programs for the Campaign Strategy team to leverage and Content team to execute.

Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.

Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.

Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.

Coordinate with Client development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.

Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.

Serve as direct supervisor and mentor to direct reports.

Ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests.

Support business professional development and continued educational opportunities.

Requirements

7+ years applicable experience in the field (e.g., marketing or business development), with 2+ years of exempt/management experience in relevant roles

Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications

Ability to work extended and/or weekend hours, as required

Ability to travel, as required

Prior professional services industry experience and/or B2B marketing experience

Core Competencies
Demonstrates expertise in narrative strategy and submission processes for legal directories, with a strong focus on market perception research and strategic planning. Proven ability to lead content development for marketing initiatives and mentor team members while ensuring compliance with firm policies.

Highest-signal resume keywords

7+ Years Experience In Marketing Or Business Development

2+ Years Management Experience

Proficiency In Microsoft Office Suite

Experience In Professional Services Industry

B2B Marketing Experience

ATS Optimization Keywords
Soft Skills

Independent Work

Ownership

Mentoring

Industry Keywords

Legal Directories

Market Perception Research

RFP Strategy

Marketing Materials Development

Client Development

Sponsorship Evaluation

Thought Leadership

Tools & Technologies

IManage

Firm Applications

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