Marketing Specialist, CRM/Lifecycle

Deliver timely execution of CRM campaigns aligned with US market strategies, taking full ownership of campaign quality and on-schedule deployment

Own and manage customer journeys across key lifecycle stages including onboarding, retention, reactivation, and loyalty, ensuring each stage delivers measurable engagement outcomes

Plan, set up, schedule, deploy and report on campaigns across Modals, In-App notifications, Push notifications, and Email

Conduct A/B testing to measure campaign performance and contribute to optimisation efforts

Analyse campaign performance data and deliver actionable recommendations that directly improve engagement and retention outcomes

Brief and partner with copywriters and designers to deliver assets for customer communications, ensuring brand and quality standards are met

Lead the end-to-end execution of generosity campaigns, from setup through to post-campaign analysis

Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute customer engagement campaigns aligned to business priorities, collaborating with the broader US Marketing team on concepts and execution, and the global CRM team on best practices

Proactively contribute performance insights and learnings to the global Customer Engagement team, driving improvements to efficiency and best practice across markets

Identify and resolve inefficiencies or errors in campaign processes, recommending and implementing improvements to execution standards

Leverage tools including Quick Suite, Amplitude, and Braze to identify trends, define segmentation and targeting strategies, and translate findings into concrete campaign improvements

Ensure all CRM activities adhere to US gambling, data protection and privacy regulations.

Requirements

A minimum of 2+ years’ CRM experience with demonstrated ownership of multi-channel campaigns end-to-end; hands-on proficiency with CRM platforms including Braze strongly preferred

Proven ability to work autonomously and manage competing priorities in a fast-paced environment, consistently delivering results without close oversight

Proven track record of independently executing Customer Engagement campaigns across email, in-app and push channels in a fast-paced environment, with a measurable impact on retention or engagement metrics

Experience collaborating with leadership to execute CRM campaigns based on priorities

Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges

A data-driven mindset with the ability to leverage analytics tools to derive actionable insights and translate them into campaign decisions

Proficiency in segmentation, personalization, and A/B testing techniques

Excellent written and verbal communication skills, with the ability to craft compelling customer-facing messages and present performance insights to senior stakeholders with clarity

Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals

Solid attention to detail and problem-solving skills, ensuring consistency and quality across all outputs

Proven ability to independently identify and propose innovative CRM strategies, with a track record of translating ideas into measurable outcomes.

Core Competencies
Demonstrates expertise in executing multi-channel CRM campaigns, leveraging analytics for data-driven decision-making, and ensuring compliance with US regulations. Proven ability to manage customer journeys and collaborate with cross-functional teams to enhance engagement and retention outcomes.

Highest-signal resume keywords

CRM Campaign Management

Braze Proficiency

A/B Testing Techniques

Data Analysis and Insights

Customer Engagement Strategy

Hard Skills

Multi-Channel Campaign Execution

Segmentation

Personalization

Performance Analysis

Campaign Optimization

Soft Skills

Excellent Communication Skills

Attention to Detail

Problem-Solving Skills

Autonomous Work Style

Collaboration with Cross-Functional Teams

Industry Keywords

Customer Journey Management

Engagement Metrics

US Gambling Regulations

Data Protection

Privacy Regulations

Tools & Technologies

Quick Suite

Amplitude

Braze

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