Vice President, Global Strategic Experiences – Executive Programs

Own and evolve the global strategy for Tier 1 strategic events, driving measurable impact on pipeline generation, revenue acceleration, customer expansion, and executive engagement across enterprise segments
Architect and deliver flagship experiences, including global customer conferences, industry events, sales kickoff, and executive programs that influence senior buyers and accelerate complex deal cycles
Design differentiated, high-visibility event experiences that strengthen competitive positioning, increase engagement with priority accounts, and deepen relationships with senior decision-makers
Establish scalable global playbooks, governance models, and operating standards that enable consistent regional execution while improving efficiency, brand quality, and performance accountability
Lead the global executive engagement portfolio, ensuring programs such as Executive Perspectives deliver meaningful C-suite engagement, customer advocacy, and strategic account growth
Align executive program participation with account strategies by partnering with Sales, Customer Success, and regional teams to drive pipeline creation, opportunity progression, and long-term relationship development
Define and oversee executive‑level content strategy, ensuring experiences are grounded in differentiated thought leadership, customer insight, and Genesys’ corporate narrative
Build and scale event‑driven demand generation strategies that improve pipeline quality, increase conversion rates, and accelerate deal progression across enterprise accounts
Implement performance frameworks that measure pipeline contribution, executive engagement quality, customer retention impact, and return on investment
Leverage data, analytics, and attribution models to optimize investment strategy, audience targeting, event mix, and overall business contribution
Influence executive stakeholders to expand thought leadership presence, customer participation, and external visibility across strategic events
Build strategic partnerships with media, analysts, academic institutions, and industry leaders to extend reach and reinforce market credibility
Lead and develop a high‑performing global events organization, strengthening leadership capability and driving operational excellence across distributed teams
Drive adoption of AI, automation, and advanced event technologies to enhance personalization, engagement, and post‑event follow‑up at scale
Ensure strong operational discipline across budget management, vendor partnerships, governance, and continuous improvement initiatives
Requirements

15 or more years of experience in demand generation, strategic events, executive engagement, or integrated marketing within enterprise B2B or SaaS environments
7 or more years leading global event strategy and execution for large‑scale, high‑impact programs
Demonstrated experience building and scaling executive engagement programs for C‑suite audiences, including advisory forums and strategic account alignment
Strong experience shaping executive‑level narratives across brand, content, thought leadership, product marketing, or executive communications
Deep expertise in customer experience, contact center, CRM, AI, digital transformation, or related enterprise technology markets
Proven ability to lead and scale globally distributed teams, including Director and Senior Director‑level leaders
Demonstrated success influencing senior stakeholders within complex, matrixed organizations
Experience partnering with executive leadership on enterprise‑wide strategic initiatives and go‑to‑market transformation efforts
Strong executive communication, stakeholder management, and cross‑functional leadership skills
Advanced proficiency with Salesforce, event platforms, analytics tools, attribution models, and performance reporting frameworks
Strong operational discipline across budget management, vendor management, governance, and global execution oversight
Core Competencies

Demonstrates extensive experience in demand generation and strategic event management, with a focus on executive engagement and building high‑impact programs. Proven ability to lead global teams and influence senior stakeholders while leveraging data and analytics to drive measurable business outcomes.
Highest‑signal resume keywords

Demand Generation
Strategic Events Management
Executive Engagement Programs
Salesforce Proficiency
Cross‑Functional Leadership
ATS Optimization Keywords

Hard Skills

Event Strategy Development
Performance Measurement Frameworks
Content Strategy
Customer Experience Expertise
Budget Management
Soft Skills

Stakeholder Management
Influencing Skills
Leadership Capability
Operational Excellence
Industry Keywords

B2B
SaaS
Digital Transformation
Contact Center
CRM
Tools & Technologies

Event Platforms
Analytics Tools
Attribution Models
Performance Reporting Frameworks

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