Brand Manager

Brand Manager
Location: Durham, North Carolina

Role Summary
We are looking for a Brand Manager to own DSC’s Women’s portfolio, a dedicated line for female consumers. This growth‑focused, entrepreneurial role is central to one of DSC’s most strategically important expansions. You will be the consumer voice for the Women’s line, responsible for establishing brand positioning, building the innovation pipeline, and driving product and marketing strategy across DTC, Retail, and Amazon.

You’ll partner closely with Product Development, Finance, Insights, Creative, and Channel leads and report directly to the Chief Brand & Innovation Officer. This is a build role; you will solidify the consumer voice, the RTB framework, and the innovation roadmap for a brand that is expanding.

Responsibilities

Serve as the consumer voice for the Women’s line across all internal and cross‑functional conversations

Own brand messaging from planned campaigns to earned media to growth strategy

Establish and maintain the consumer target, RTBs, and brand positioning grounded in DSC’s overall equity

Build and maintain the strategic growth plan for the Women’s portfolio

Own sales performance tracking across all channels and lead quarterly business reviews for the portfolio

Monitor ratings & reviews and the competitive landscape to surface insights and inform strategy

Track household penetration and develop audience growth plans in partnership with Brand Strategy & Insights

Lead innovation end‑to‑end from identifying consumer tensions through commercial launch

Own concept testing, consumer validation, P&L development, and demand forecasting for new products

Lead packaging development in partnership with Design and Product Development

Build and own a 2‑year Women’s innovation and growth roadmap

Develop and lead go‑to‑market strategy for all new product launches, positioning, messaging, and full‑funnel campaign planning

Build channel‑specific launch toolkits for Retail, Amazon, and DTC

Partner with Creative on briefs, copy direction, and asset development

Ensure the Women’s brand story is told with consistency and precision across every touchpoint

Requirements

Bachelor’s degree in Marketing or a related field

4+ years of CPG brand management or marketing experience, with omnichannel background strongly preferred

Experience owning innovation end‑to‑end across Retail, DTC, and Amazon

Proven track record planning and executing go‑to‑market launch campaigns for new products

Background in Women’s personal care, beauty, or grooming strongly preferred

Experience building or launching a new brand or sub‑brand is a plus

Strong consumer empathy and the ability to deeply understand and represent the female consumer

Ability to turn consumer insights into winning brand strategy and go‑to‑market plans

Financial aptitude with comfort in P&L ownership, pricing, and demand forecasting

Strong leadership, organizational, and project management skills

Clear, confident communicator across briefs, presentations, and cross‑functional teams

Action‑oriented, results‑focused, and comfortable in a fast‑moving, test‑and‑learn environment

Benefits & Compensation
Compensation: $100,000–$130,000 + Bonus

This is a full‑time exempt position. The position is in‑office, working out of our HQ in Durham, North Carolina 4x a week.

Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options

Free life insurance, short‑term disability and long‑term disability

401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period

Unlimited vacation and generous sick time

Half‑day Fridays year‑round (subject to business needs)

12 weeks of fully paid parental leave

4 weeks of fully paid disability leave

Free Dollar Shave Club products

Monthly cell phone stipend

Equal Opportunity Employer

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status. Reasonable accommodation is available for qualified applicants with a disability. Please advise us of any accommodations you request via accommodations@dollarshaveclub.com.

Dollar Shave Club participates in the E‑Verify program.

#J-18808-Ljbffr