Chief Marketing Officer | Greater Sandusky Partnership

7/9/2026

Greater Sandusky Partnership & Shores & Islands Ohio
Organization Overview
The Greater Sandusky Partnership (GSP) is at a transformative moment of growth and regional impact. As the leading chamber and economic development organization for the Greater Sandusky Bay Region, GSP serves as both an advocate and catalyst for economic vitality, business development, tourism, and community engagement.

GSP is expanding its strategic impact through the integration of Shores & Islands Ohio, creating a unified approach to destination marketing, economic development, membership engagement, and regional branding. This evolution has created a newly established Chief Marketing Officer position designed to help shape and elevate the future identity and market presence of the region.

The organization is seeking a senior executive to lead brand, marketing, and promotional strategy for the region, while helping shape how marketing integrates with event and conference attraction, visitor experience, destination attraction partnerships, and destination management initiatives.

The Chief Marketing Officer will serve as a key member of the executive leadership team and report directly to the CEO of the Greater Sandusky Partnership. The individual will lead all marketing, branding, communications, and promotional strategy initiatives for the organization while also serving as Managing Director for Shores & Islands Ohio.

The CMO will oversee a growing marketing organization of approximately 5-7 team members and will be responsible for strengthening brand awareness, driving regional visibility, integrating messaging across multiple stakeholder groups, and helping position the region as a destination for tourism, business investment, talent attraction, and community growth.

Key Opportunity Highlights

Opportunity to build and shape a newly created executive leadership role

Lead regional branding and destination marketing initiatives with broad community visibility

Influence economic development, tourism, talent attraction, and community engagement strategy

Partner closely with executive leadership, regional stakeholders, and community organizations

Opportunity to unify and elevate multiple established brands under one strategic vision

Lead a collaborative and mission-driven organization focused on regional impact and growth

Visible leadership role with the opportunity to shape the future positioning of the region

Core Responsibilities
Brand Leadership & Strategy

Lead stewardship and evolution of the regional brand portfolio

Evaluate and strengthen market positioning across tourism, business, and community audiences

Develop integrated brand messaging and long-term positioning strategy

Build brand awareness both regionally and nationally

Strategic Marketing Leadership

Own overall marketing strategy, planning, and execution

Establish measurable KPIs and ROI metrics

Oversee marketing budgets and resource allocation

Ensure alignment between strategic objectives and campaign execution

Integrated Marketing & Communications

Lead integrated marketing campaigns across digital, social, traditional, and experiential channels

Align messaging across tourism, economic development, membership engagement, and regional partnerships

Strengthen communications strategy and storytelling initiatives

Agency & Partner Management

Lead agency relationships, RFP processes, and performance evaluation

Collaborate with regional stakeholders and external partners to align creative and strategic efforts

Data & Analytics

Build a data-driven marketing culture and measurement framework

Integrate analytics and reporting systems to improve decision-making and performance tracking

Leadership & Team Development

Lead, coach, and develop a high-performing marketing organization

Foster collaboration, accountability, creativity, and strategic thinking within the team

Candidate Profile
The ideal candidate will be a collaborative and strategic marketing executive who thrives in dynamic environments and enjoys balancing big-picture vision with hands-on leadership. The organization is seeking an individual who can influence across multiple stakeholder groups while bringing strong communication, branding, and leadership capabilities.

Key qualifications include:

Bachelor’s degree in Marketing, Communications, Business, Nonprofit Management, or related field

Minimum of 10 years of progressive marketing leadership experience

Experience leading integrated brand and marketing strategies

Proven success managing budgets and agency relationships

Strong executive presence and communication skills

Ability to operate effectively in fast-paced and evolving environments

6 + years of demonstrated experience leading leaders and developing high-performing teams

Strong interpersonal, relationship-building, and collaboration skills

Strategic mindset combined with operational execution capability

The organization values leaders who are collaborative, adaptable, mission-driven, and comfortable navigating ambiguity while driving forward progress. The ideal executive will bring intellectual curiosity, humility, accountability, and a willingness to challenge ideas constructively when appropriate.

This individual should be energized by community impact, relationship building, strategic problem solving, and helping unify multiple stakeholders around a shared vision for growth and regional success.

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