Marketing Lead

We are seeking a hands‑on Marketing Lead to own our digital marketing, brand strategy, and lead generation efforts. This role is ideal for someone who thrives in a small, fast‑moving company where you can directly see the impact of your work.
You will manage all marketing channels—Magazine Ads, Google Ads, Meta Ads, TikTok, Reddit, local print, home shows, and website content. You will report directly to the GM and work closely with Sales and Install teams to ensure consistent lead flow and brand alignment.
Key Responsibilities

Local Print Marketing

Plan, launch, and optimize local magazine ad campaigns
Manage daily budgets, ROAS, CPL, and conversion tracking
Digital Marketing & Lead Generation

Plan, launch, and optimize Google Ads, Meta Ads, and TikTok campaigns
Manage daily budgets, ROAS, CPL, and conversion tracking
Build landing pages and improve conversion rates
Develop and manage the content calendar across all social platforms
Brand & Creative

Oversee brand consistency across all channels
Create or coordinate graphics, brochures, and marketing materials
Manage website updates and collaborate with external designers when needed
Local Marketing & Events

Plan and execute home show presence
Manage magazine ads and local print buys
Support community events and partnerships
Reporting & Strategy

Produce monthly marketing performance reports
Track lead quality, cost per lead, and channel performance
Recommend strategy adjustments based on data
Manage marketing budget and vendor relationships
Requirements

3+ years experience in digital marketing (Google Ads + Meta Ads required)
Proven track record generating leads for local service businesses
Strong analytics skills (GA4, Ads Manager, reporting dashboards)
Ability to manage campaigns end‑to‑end (strategy → execution → reporting)
Strong writing and content creation skills
Nice to Have

Experience in home improvement, trades, or construction
Home show or event marketing experience
Basic web design or WordPress experience
Pay: $80,000.00 - $95,000.00 per year
Benefits

Paid time off
Work Location: In person

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