Digital Copywriter

Digital Copywriter
Location:

Hybrid Fort Worth, TX

Duration:

12 month contract

Work Requirements
US Citizen, GC Holders or Authorized to Work in the U.S.

Department Overview
This job is a member of the Customer Experience Policy and Procedures team within the Operations Division.

Responsible for crafting customer-focused content for a global audience delivered through aa.com, mobile app, Reservations, and other digital channels.

Minimum Qualifications

Bachelor's degree in Journalism, Communication, Arts, or English; or equivalent experience/training

3 years of experience writing concise, web/mobile-friendly copy for a major brand and high-traffic/transaction website

1-3 years of experience with and applying HTML, CSS, and JSON fragments

1-3 years using and maintaining advanced technologies for content creation and maintenance

Copywriting and design experience

Must have an online portfolio/samples of work

Preferred Qualifications

Experience working in TeamSite, Microsoft Dynamics, or other content management systems

Project management experience within a marketing or digital environment

Travel industry experience or general knowledge of the airline industry

Skills, Licenses & Certifications

Knowledge of customer content needs and ability to tailor copy to the audience

Knowledge and understanding of AP Style and digital copywriting best practices, including:

SEO

Accessibility

Analytics

Information architecture

Ability to understand technical jargon and translate it into understandable concepts

Self-starter attitude with strong analytical skills and adaptability to change

Demonstrated success collaborating across teams

Ability to work quickly and efficiently both independently and as part of a team

Understands and can apply HTML and JSON fragments using the CMS application

Working knowledge of content strategy

Creative skills

Language & Communication Skills

Ability to effectively communicate both verbally and in writing with all levels within the organization.

Essential Job Functions

Creates and publishes customer-focused content for digital channels, ensuring content is accurate, follows standards, and is engaging and customer-friendly

Applies editorial expertise and uses data to continuously improve the customer experience

Translates content into clear and concise messaging that customers can easily understand

Writes copy for functional applications, including:

Error messages

Terms and conditions

Instructions

Product descriptions

Maintains the digital lexicon for consistency in voice and standards across all digital channels

Updates content within the content management system (CMS) using predefined templates

Uses and maintains advanced technologies for content creation and maintenance

Optimizes global content development and management processes and tools

Translates written requirements into visual solutions such as:

Wireframes

Site maps

Page flows

Works daily between IT and business teams in a Digital Customer Experience environment

Develops and implements content quality metrics

Establishes and supports processes to keep content up to date

Participates in an on-call rotation, including weekends and late nights, for publishing alerts related to weather delays, cancellations, and other operational issues

Years of Experience Required: 3

Top Mandatory Skills and Experience
Bachelor's degree in Journalism, Communication, Arts, or English (or equivalent experience/training). Experience writing customer-facing content for Generative AI (GenAI) applications. Experience with Microsoft Dynamics Knowledge Management. Strong digital content writing, editing, and content strategy skills. Ability to translate complex technical information into clear, customer-friendly language.

Nice to Have
Airline industry background, Copy writing, CMS.

Please note that it's very important that the candidate has experience with customer facing; turn information into customer facing information.

In addition to the technical assessment, the candidate must submit a portfolio of their wirtten work. This assessment must have the following: How the candidate is able to reword heavy policy content into high commerical volume. Blogs and anything media related will not be considered.

This posting is for Role ID 82.

Our benefits package includes:

Comprehensive medical benefits

Competitive pay, 401(k)

Retirement plan

and much more!

About INSPYR Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.

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