Digital Copywriter

Digital Content Copywriter

Hybrid Role - Ft. Worth, TX

Compensation: $57.19 - $57.20 per hour

ABOUT THE ROLE
Our client is seeking a Digital Content Copywriter responsible for creating, publishing, and maintaining customer-focused content across digital channels. This role ensures all content is accurate, engaging, and adheres to brand and editorial standards, while supporting a seamless digital customer experience. The ideal candidate will have a strong background in writing concise, web/mobile-friendly copy for major brands, with the ability to translate complex technical or policy information into clear, customer-friendly messaging. You will collaborate closely with IT and business teams, optimize content processes, and play a key role in developing content quality metrics. Experience in the travel or airline industry is a plus. Candidates must provide a portfolio demonstrating their ability to reword complex policy content into high-volume, customer-facing commercial copy.

WHAT YOU'LL DO

Create and publish customer-focused digital content, ensuring accuracy, adherence to standards, and engaging, user-friendly messaging across all digital channels

Write and edit copy for functional applications, including error messages, terms and conditions, instructions, and product descriptions

Maintain consistency in voice and standards by managing the digital lexicon and ensuring alignment with brand guidelines

Update and manage content within the content management system (CMS) using predefined templates, HTML, CSS, and JSON fragments

Apply editorial expertise and leverage data analysis to continuously improve the customer experience and optimize content quality

Translate complex technical or policy information into clear, concise, and customer-friendly language suitable for high-traffic/transaction websites and Generative AI applications

Develop and implement content quality metrics and support processes to keep content current, accurate, and relevant

Collaborate daily with IT and business teams in a digital customer experience environment to ensure seamless content delivery

Translate written requirements into visual solutions such as wireframes, site maps, and page flows

Optimize global content development and management processes and tools

Participate in an on-call rotation for urgent publishing alerts related to operational issues, including weekends and late nights (e.g., weather delays, cancellations)

WHAT YOU BRING

Bachelor's degree in Journalism, Communication, Arts, English, or equivalent experience/training

3 years of experience writing concise, web/mobile-friendly copy for major brands and high-traffic/transaction websites

1-3 years of experience with HTML, CSS, and JSON fragments, and using advanced technologies for content creation and maintenance

Copywriting and design experience, with a strong online portfolio/samples of work required

Experience with customer-facing content, including for Generative AI applications

Experience with Microsoft Dynamics Knowledge Management and/or other CMS platforms (e.g., TeamSite)

Strong digital content writing, editing, and content strategy skills

Ability to translate complex technical or policy information into clear, customer-friendly language

Knowledge of AP Style, SEO, accessibility, analytics, and information architecture

Ability to tailor copy to diverse audience needs and maintain digital lexicon consistency

Self-starter with strong analytical skills, adaptability to change, and demonstrated success collaborating across teams and working independently

Ability to communicate effectively both verbally and in writing at all organizational levels

Demonstrated ability to reword heavy policy content into high commercial volume, customer-facing information (portfolio must include such examples; blogs/media not considered)

Willingness to participate in an on-call rotation for publishing alerts (including weekends/late nights)

Airline or travel industry experience or knowledge is a plus

Project management experience within a marketing or digital environment is preferred

Creative skills and working knowledge of content strategy

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