Vice President of Creative Strategy
Confidential · New York, NY, USA ·
- Job type:
- Full Time
Vice President of Creative Strategy
About the Company
Globally recognized influencer marketing company
Industry
Marketing and Advertising
Type
Privately Held, VC-backed
Founded
2016
Employees
201-500
Specialties
Influencer Marketing
Creative Solutions
Marketing
Advertising
Communications
Public Relations
Content Creation
Content Marketing
Micro-influencers
Creative Community
Creative
Social Media
Digital Marketing
Media
Digital Media
Paid Social
Organic Social
Creator Economy
Technology
and Measurement
About the Role
The Company is seeking a VP of Creative Strategy to play a pivotal role in driving and evolving the business. The successful candidate will be responsible for leading new business pitches, from inception to delivery, and will be at the forefront of defining the strategic narrative that connects audience insight, creativity, and emerging technology. This role demands a visionary leader who can create transformative ideas that resonate with real communities and are amplified by AI and emerging technologies. The VP will also be instrumental in shaping the strategic capabilities of the New Business team, introducing new methodologies, tools, and ways of working to ensure the company remains at the cutting edge of the industry.
Candidates for the VP of Creative Strategy position should have a minimum of 12 years' experience in creative, social, and content strategy, with at least 5 years in a leadership role focused on new business. A proven track record in developing and winning high-value pitches, as well as direct experience in creator marketing within the creator economy, is essential. The role requires a deep understanding of the intersection of brand, product, and performance marketing, and the ability to build strategic foundations that lead to winning creative ideas. The ideal candidate will have a strong network of senior brand and marketing relationships, be adept at influencing audiences at all levels, and have a genuine passion for the creator economy and its future. Experience in one or more of the key categories, such as entertainment, gaming, beauty, or technology, is highly desirable.
Hiring Manager Title
Head of Creative Strategy
Functions
Marketing
Business Development
About Confidential
Lippincott, of Wolters Kluwer, is a leading international publisher of professional health information for physicians, nurses, specialised clinicians and students, providing essential information in a variety of print and electronic formats, from journals and books to digital solutions.
Healthcare professionals, researchers, educators, and students around the world rely on our solutions. Our content is written and reviewed by experts. It’s authoritative and based on the best available evidence. It’s curated and aggregated to be both premier and comprehensive. And it’s delivered through powerful tools and technology for fast access to the exact information you need—whether you’re learning or teaching in the classroom, treating a patient or conducting research.