Digital Engagement & Marketing Assistant

Digital Engagement & Marketing Assistant

Supports the office's digital presence and promotional strategy to increase student awareness, engagement, and event attendance.
Content Creation & Social Media

Develop and publish content across Instagram (posts, stories, reels)
Design and produce promotional materials (e.g., flyers, digital graphics) using tools such as Canva
Develop and publish content highlighting cultural heritage months, religious holidays, and awareness initiatives
Monitor direct messages and flag repost or collaboration requests to a supervisor
Marketing & Engagement Strategy

Develop creative strategies to increase student engagement and program attendance upon supervisor request
Identify trends and propose new outreach methods across digital and physical platforms
Maintain a consistent and engaging brand voice
Content Planning & Coordination

Regularly review the shared RISE Leader shared documents to plan weekly promotion of community conversations
Proactively follow up for missing event details as needed
Event Promotion & Coverage

Provide live social media coverage for events when appropriate
Create post-event recap content when relevant
Update LCD screens with our current promotional materials
Additional Duties

Support office events and initiatives
Facilitate community conversations as needed
Weekly office hours as needed
Work closely with Programs and Operations to align messaging and timing
Assume additional responsibilities as required.
Must have strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar).