Vice President Marketing

VP of Marketing

Emerson Coast — Fayetteville, AR (In-Person)

Most marketing roles are looking for someone to “manage campaigns.”

++This isn’t one of them++.

We’re looking for the person who sees a sorority girl scroll past 100 pieces of content a day… and knows exactly which 3 would actually make her stop.

The kind of marketer who doesn’t just follow trends—but spots them early, shapes them, and turns them into campaigns that drive real demand.

Someone who can look at a product, a season (Bid Day, Recruitment), and a blank page—and immediately start seeing angles, hooks, offers, and creative directions that others miss.

Because at Emerson Coast, marketing isn’t support—it’s the growth engine.

We don’t need someone to “run ads” or “post content.”

We need someone who can connect the dots between creative, data, and strategy—and build a system that consistently turns ideas into revenue.

If you’ve ever:

Had more campaign ideas than your team could execute
Found yourself critiquing 90% of ads you see
Felt like most brands are playing it safe while you’re ready to push boundaries

…you might be exactly who we’re looking for.

About Emerson Coast
Emerson Coast is a fast-growing custom apparel company focused on sorority and college markets nationwide. We specialize in fully custom-designed products—where our team handles everything from concept to delivery.

Our process is simple:

We custom design
Custom approves
We print and ship

Behind that simplicity is a high-output creative and production engine—and we’re ready to take our marketing to the next level.

The Role
We’re hiring a

VP of Marketing

to lead and scale our entire marketing function.

This is not a “maintain what exists” role. This is a

build, optimize, and lead growth

role.

You’ll own the strategy and execution across:

Paid social (Meta, TikTok, etc.)
Organic social & content direction
Website conversion & landing pages
Email & lifecycle marketing
Campaign strategy for key selling seasons (Bid Day, Recruitment, etc.)

You’ll work closely with our internal team (designers, social media manager, sales, and leadership) to turn ideas into campaigns that perform.

What You’ll Actually Do
1. Own the Growth Strategy
Build and execute a cohesive marketing strategy across all channels
Develop campaigns that drive qualified leads and revenue (not just engagement)
Identify opportunities others miss—new angles, offers, and creative approaches

2. Lead Creative Direction
Guide the vision for ads, content, and campaigns (without needing to shoot/edit yourself)
Work closely with designers, videographers, and social team to bring ideas to life
Ensure everything we put out feels relevant, modern, and high-performing

3. Scale Paid Media
Oversee and optimize paid campaigns across Meta and other platforms
Continuously test hooks, creatives, offers, and audiences
Improve key metrics like CPL, ROAS, and conversion rates

4. Improve Conversion Across the Funnel
Refine landing pages, offers, and messaging
Collaborate on website strategy (Shopify)
Build systems that turn traffic into leads—and leads into orders

5. Build Systems & Accountability
Create clear KPIs and reporting across all marketing channels
Establish repeatable processes for launching and evaluating campaigns
Bring structure and clarity to a fast-moving creative environment

6. Lead & Elevate the Team
Work with and develop existing team members (social, creative, etc.)
Raise the standard of thinking, execution, and output across marketing
Help us build a world‑class marketing function over time

Who You Are
Highly creative—you naturally generate ideas, hooks, and campaign concepts
Strategic—you can connect high-level thinking to execution
Data‑driven—you care about performance and know how to improve it

Trend-aware—you understand what’s working right now in social and digital

A builder—you enjoy creating systems, not just managing tasks

Decisive—you’re comfortable testing, iterating, and moving quickly

Your Experience
7–10+ years in marketing, with significant digital experience

Strong background in

paid social and/or performance marketing

Experience leading or heavily influencing creative direction

Proven track record of driving measurable growth (leads, revenue, ROAS)

Experience in e‑commerce, apparel, or consumer brands is a major plus

Previous leadership experience preferred (but not required for the right person)

What Success Looks Like
Lower cost per lead and higher conversion rates

Stronger, more consistent campaign performance

A clear, scalable marketing system—not random efforts

Creative that consistently resonates with our target audience

Marketing that directly drives meaningful revenue growth

Location & Details
Location:

Fayetteville, AR (in‑person preferred)

Type:

Full-time

Compensation:

Competitive salary + performance-based bonus

Benefits:

Standard Emerson Coast employee benefits

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