Associate Director, AI Marketing Enablement

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.comAs guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.Job Function: MarketingJob Sub Function: Strategic MarketingJob Category:ProfessionalAll Job Posting Locations:Horsham, Pennsylvania, United States of America, Titusville, New Jersey, United States of AmericaJob Description:Johnson & Johnson Innovative Medicine is recruiting for an Associate Director, AI Marketing Enablement to be located in Horsham, PA or Titusville, NJ.About Innovative MedicineOur expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.Learn more at Purpose: As Associate Director, AI Marketing Enablement, you will not only scale the adoption of AI-powered marketing capabilities, but you will also help define how marketers work in the future. You will partner directly with brand teams to activate and operationalize the enterprise AI marketing roadmap, translating emerging capabilities into real-world impact.You will serve as the dedicated enablement lead for a specific therapeutic area (e.g., IMM, ONC, NS), driving how AI marketing capabilities are adopted and applied across its brands.You will act as a bridge between innovation and execution - bringing new ideas to life, challenging the status quo, and continuously pushing teams to rethink how work gets done. This role requires curiosity, experimentation, and a bias for action in a fast-evolving space.Success in this role requires strong strategic thinking, influence without authority, and a passion for learning and applying new technologies. The ideal candidate is comfortable navigating ambiguity, testing and iterating, and driving measurable impact in a highly regulated environment.This position will report to the Director, AI Marketing Innovation.Impact you will DriveShape the future of AI-enabled marketing within Johnson & JohnsonTurn emerging capabilities into scalable, real-world applicationsDeliver measurable impact through speed, efficiency, and improved qualityChallenge legacy ways of working and introduce more effective approachesBuild repeatable models that scale across brands and therapeutic areasResponsibilities Include:Capability Design & Activation Own the strategic design and direction of AI marketing capabilities within a specific therapeutic areaDefine how capabilities should be applied across brands, establishing scalable models, standards, and best practicesGuide enablement and adoption by partnering with brand teams, ensuring capabilities are effectively integrated into workflows without direct executionChampion adoption by demonstrating clear business value and challenging traditional ways of workingIdentify, prioritize, and scale high-impact use cases that advance how AI is applied in marketingContinuously evolve capabilities and approaches using a test-and-learn mindsetMonitor adoption and performance trends to identify gaps, remove barriers, and inform optimizationTranslate insights into clear, strategic recommendations that drive measurable impact at scaleStrategic Enablement & AI EvolutionShape how AI capabilities are applied within the therapeutic area by identifying high-impact opportunities and challenging the status quoStay continuously up to date on the rapidly evolving AI landscape, serving as a subject matter expert on best-in-class GenAI/AI marketing capabilitiesBring forward emerging trends, tools, and innovations to evolve how marketing operatesPartner with leadership, TA stakeholders, other enablement leads, and product teams to prioritize and shape the future of marketingContribute to and help shape AI governance and responsible adoption frameworks across marketingDefine the future-state vision for AI-enabled marketing within the therapeutic area and translate it into actionable plansBuild strong relationships with brand teams to drive engagement, trust, and sustained adoptionCross-Functional Orchestration & External PerspectiveServe as the key connector across marketing, MLR, IT, product teams, and external partnersManage external vendors while ensuring alignment to J&J priorities and long-term capability strategy (best in class capabilities)Continuously scan the external market for emerging AI capabilities, tools, and partners to ensure best-in-class solutions and avoid vendor lock-inRepresent therapeutic area marketing teams to ensure capabilities align with business needs and prioritiesIdentify workflow gaps and reimagine processes to improve efficiency and effectivenessSupport pilots, testing, and phased rollouts to ensure successful deploymentOrganizational Enablement & Change StrategyDefine and clearly articulate the team’s role and value within the organizationPosition the team as strategic leaders and trusted SMEs in AI marketing transformationDevelop the strategy for change management and capability adoption, including how teams are enabled (in partnership with training and L&D teams)Collaborate across cross-functional teams (AI strategy, product/workbench, content ops, media) to reinforce a connected, end-to-end AI marketing ecosystemHelp shape the team’s long-term positioning, growth opportunities, and impact within the organizationQualifications / RequirementsEducation:A minimum of a Bachelor's degree is required. An advanced degree is preferred.Experience & SkillsRequired:Minimum of 7-8+ years of experience in marketing, digital marketing, marketing operations, or commercialization within pharmaceutical, biotech, or healthcare industriesDemonstrated experience operationalizing marketing capabilities or technologies within brand teams or business unitsStrong understanding of marketing workflows, content lifecycle, and campaign execution in a regulated environmentProven ability to translate ambiguous business needs into practical, scalable solutionsExperience working cross-functionally with marketing, medical/legal/regulatory (MLR), IT, and external partnersDemonstrated curiosity and self-driven learning in emerging technologies, AI, or digital capabilitiesAbility to influence without authority and build strong, trust-based relationships across a matrixed organizationStrong analytical and problem-solving skills, with the ability to use data to measure adoption and inform decisionsExcellent communication skills, with the ability to simplify complex concepts into clear, actionable guidance for marketersPreferred:Experience supporting or enabling marketing technology, digital transformation, or AI-driven initiativesFamiliarity with content supply chain, MLR processes, and approval workflowsExperience working with or managing external vendors, agencies, or technology partnersStrong understanding of marketing platforms and tools (e.g., Workfront, Adobe DAM, Figma, Veeva)Experience experimenting with or applying generative AI tools in marketing, content creation, or workflowsDemonstrated success driving change management and adoption at the team or business unit levelExperience contributing to pilot programs, capability rollouts, or scaled deploymentsMBA or advanced degree preferredOther:Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via , internal employees contact AskGS to be directed to your accommodation resource.#LI-HybridRequired Skills:Preferred Skills:Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical CredibilityThe anticipated base pay range for this position is :$122,000.00 - $212,750.00Additional Description for Pay Transparency:Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:Vacation –120 hours per calendar yearSick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar yearHoliday pay, including Floating Holidays –13 days per calendar yearWork, Personal and Family Time - up to 40 hours per calendar yearParental Leave – 480 hours within one year of the birth/adoption/foster care of a childBereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar yearCaregiver Leave – 80 hours in a 52-week rolling period10 daysVolunteer Leave – 32 hours per calendar yearMilitary Spouse Time-Off – 80 hours per calendar yearFor additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefitsSummaryLocation: Horsham, Pennsylvania, United States of America; Titusville, New Jersey, United States of AmericaType: Full time