Director of Sales

Company Description
Biena is the category leader and pioneer in Bean Protein Snacks, one of the fastest-growing

categories in salty snacks. For more than a decade, Biena has helped create the modern

protein snack movement by introducing real-food snacks that are naturally high in protein and

fiber without ultra-processed ingredients. Biena’s award-winning snacks are sold in 15,000

stores nationally, including Whole Foods, Target and Kroger.

Biena is looking for an experienced Director of Sales with a strong entrepreneurial spirit to help

lead our next phase of growth. This person will work within Biena’s Sales Team to grow sales in

the Grocery, Natural and All Other Channels. The Director will deepen retailer, distributor and

broker partner relationships, play an integral part in forecasting and trade spend planning, and

build the framework for both short and long term growth.

This role is for someone who thrives in a fast-paced, entrepreneurial environment and wants to

have a big impact at a fast-growing company. Biena’s culture is collaborative, team-oriented

and fun. And there are plenty of free snacks!

Location
East Coast and Midwest Preferred

Primary Responsibilities

Grow sales across the Grocery, Natural and All Other channels by building customized strategies with retailers, distributors and broker partners.

Win new business through strong relationships, thoughtful assortment direction, effective promotions, and clear alignment between Biena’s objectives and partner needs.

Develop a detailed understanding of each retailer’s growth drivers and build and execute tailored account plans, including ACV and velocity objectives.

Build compelling customer presentations, using available data and reporting to develop insights for category and brand reviews and to close distribution gaps. This includes connecting emerging nutrition trends and Biena’s innovation pipeline to retailer priorities.

Lead regular and accurate forecasting and trade spend planning, accounting for industry trends, new account and item distribution, and promotional programming.

Partner closely with the Marketing, Operations and Finance teams.

Represent Biena’s culture and Ways of Working in every interaction, including industry and distributor tradeshows, broker trainings and customer meetings.

Skills and Experience

10+ years of experience leading sales at a food or beverage company, including calling on senior category managers

Track record of directing and overseeing growth at a high-growth brand

Successful key account management, with proven results growing top retailers such as Publix, Ahold, Kroger, Albertsons, Sprouts, CVS and Whole Foods

Thorough working knowledge of major distributors including UNFI, KeHE and DOT Foods

Experience driving sales across multiple channels including Grocery, Natural, Military, Drug, Foodservice, Away From Home, Convenience and eCommerce

Ability to build a thorough and effective account planning strategy that aligns company and retailer objectives

A tenacious, results-driven mindset, overcoming obstacles through creativity, persistence and accountability

Salary and Benefits

Healthcare & Dental benefits

401K

Paid-Time Off

A collaborative, fun, mission-driven team

Unlimited BIENA!

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