Growth & Marketing Manager
Shelton, Connecticut | Full-Time | In-Office
$80,000–$110,000 + Performance-Based Bonus
BUILD THE MARKETING ENGINE BEHIND A GROWING REAL ESTATE PLATFORM
Alpha Capital is looking for a Growth & Marketing Manager who wants more than another marketing job.
We are building a vertically integrated real estate platform spanning investment, lending, commercial brokerage, property management, and construction—and we're looking for someone who wants to take ownership of how we market it, grow it, and generate new business.
This is an opportunity to build.
You won't inherit a rigid corporate marketing playbook or spend your days waiting for approvals. You'll work directly with leadership to identify opportunities, develop campaigns, test ideas, build systems, measure results, and continuously improve how we generate business.
We want someone who can think strategically on Monday and execute on Tuesday.
Someone who can look at a business objective and ask:
Who are we trying to reach?
How do we reach them?
What's the message?
What's the campaign?
How do we automate it?
How do we measure whether it worked?
What do we change next?
If that's how you think, we want to meet you.
WHAT YOU'LL OWN
Your primary responsibility is simple:
Build marketing systems and campaigns that create measurable growth.
You'll own initiatives across inbound and outbound marketing, lead generation, marketing automation, CRM, social media, content, brand, and analytics.
Most importantly, you'll connect those activities to actual business results.
BUILD CAMPAIGNS THAT GENERATE OPPORTUNITIES
You'll develop and execute targeted inbound and outbound campaigns across Alpha Capital's different business lines.
That could mean building a campaign targeting real estate investors looking for financing, creating outreach to property owners, reactivating thousands of contacts sitting inside our database, developing an investor campaign, launching a new service, or creating content that generates inbound opportunities.
You'll own the process from idea through execution:
• Audience development and targeting
• Messaging and positioning
• Email and SMS campaigns
• Landing pages and funnels
• Database campaigns
• Paid and organic initiatives
• Lead magnets and offers
• Nurture sequences
• Follow-up automations
• Testing and optimization
We don't want campaigns simply because they look good.
We want campaigns that produce results.
TURN OUR DATABASE INTO AN ASSET
Across our businesses, we have relationships with borrowers, investors, property owners, brokers, prospects, and historical opportunities.
Your job will be to help us use that data intelligently.
You'll segment audiences, develop targeted campaigns, build automated nurture sequences, reactivate old opportunities, and make sure valuable relationships don't disappear simply because someone wasn't ready to transact today.
You'll help build the infrastructure that allows Alpha Capital to stay in front of the right people at the right time.
BUILD THE AUTOMATION
We're big believers in systems.
You'll help design and implement the marketing infrastructure that allows us to scale without simply adding more people.
That includes:
• CRM workflows
• Lead scoring and qualification
• Automated follow-up
• Email and SMS sequences
• Lead routing
• Database segmentation
• Lifecycle marketing
• Nurture campaigns
• Reporting dashboards
• AI-enabled marketing workflows
You'll constantly be asking:
"Can we automate this?"
And then figuring out how.
OWN THE NUMBERS
Marketing at Alpha Capital isn't measured by how busy we are.
It's measured by outcomes.
You'll establish and report on the KPIs that tell us whether our marketing is actually working, including:
• Qualified leads generated
• Cost per qualified lead
• Lead-to-appointment conversion
• Campaign response rates
• Funnel conversion rates
• Pipeline generated
• Database engagement
• Customer acquisition cost
• Campaign ROI
• Closed business generated from marketing
You'll build dashboards that allow leadership to quickly understand what's working, what's not, and where we should invest next.
If something isn't working, we expect you to identify it.
If something is working, we expect you to figure out how to scale it.
BUILD A BRAND PEOPLE PAY ATTENTION TO
Growth isn't only about funnels.
You'll also own and help elevate Alpha Capital's digital presence.
You'll develop a consistent social and content strategy that showcases our transactions, properties, people, expertise, market knowledge, and growth.
You'll identify opportunities for content rather than simply waiting for someone to tell you what to post.
You'll coordinate photography, video, graphics, written content, and outside creative resources when needed.
The goal is to build a brand that feels credible, active, sophisticated, and impossible to ignore within the markets we operate in.
WHAT MAKES THIS ROLE DIFFERENT
This isn't a position where you're being hired to maintain someone else's marketing department.
You're being hired to help build it.
You'll have direct access to leadership, visibility across multiple businesses, significant ownership, and the ability to see your ideas go from a conversation to a live campaign quickly.
You'll have room to experiment.
You'll have room to build.
You'll have the ability to directly see the connection between your work and the growth of the business.
And as the organization grows, there is significant opportunity for this role to grow with it.
We're looking for someone who sees that as exciting rather than intimidating.
WHO WE'RE LOOKING FOR
We're less interested in finding someone who checks every box and more interested in finding someone who has repeatedly demonstrated that they can figure things out and produce results.
You likely have 3–7+ years of experience across growth marketing, demand generation, digital marketing, marketing operations, or a similar discipline.
More importantly, you've actually done the work.
You've personally built campaigns.
You've worked inside a CRM.
You've created automations.
You've analyzed funnels.
You've looked at performance data and changed strategy because of what the numbers told you.
You understand both the creative and analytical sides of marketing.
And you're comfortable taking an idea from:
Strategy → Build → Launch → Measure → Improve → Scale.
YOU'LL PROBABLY LOVE THIS ROLE IF YOU...
• Want ownership rather than layers of approvals
• Enjoy building things from scratch
• Are equally comfortable thinking and executing
• Get excited about automation, technology, and AI
• Believe marketing should ultimately generate revenue
• Love testing ideas and measuring the results
• Notice opportunities other people overlook
• Are naturally curious about why something worked—or didn't
• Move quickly without sacrificing quality
• Want your work to have a visible impact on the company
• Prefer an entrepreneurial environment over a highly structured corporate one
THIS ROLE PROBABLY ISN'T FOR YOU IF...
You primarily want to manage agencies rather than execute.
You view marketing primarily as social media and content creation.
You need a detailed playbook before getting started.
You aren't comfortable being measured against KPIs.
Or you prefer maintaining established systems rather than building new ones.
We're looking for a builder.
EXPERIENCE THAT WOULD BE VALUABLE
Experience with any of the following is a plus:
• Real estate or commercial real estate
• Lending or financial services
• Private equity or investment management
• HubSpot, Salesforce, GoHighLevel, or similar CRM platforms
• Marketing automation platforms
• Google Analytics
• Google Ads and Meta Ads
• SEO/SEM
• Email and SMS marketing
• AI and workflow automation tools
• Content and social media strategy
Industry experience is helpful, but it isn't mandatory.
We would rather hire an exceptional marketer who can learn real estate than an average marketer simply because they've worked in real estate before.
WHAT SUCCESS LOOKS LIKE
A successful first year should look meaningfully different from where we started.
You'll have:
• Built a repeatable inbound and outbound marketing engine
• Created campaigns consistently generating qualified opportunities
• Implemented automated lead nurturing and follow-up
• Turned our existing databases into active marketing assets
• Established clear marketing KPIs and executive dashboards
• Improved our social media and digital presence
• Created repeatable campaigns that can be measured, optimized, and scaled
• Built the foundation for a marketing function capable of supporting Alpha Capital's continued growth
Ultimately, success in this role comes down to one thing:
Can you turn marketing into measurable business growth?
COMPENSATION & OPPORTUNITY
Base Salary: $80,000–$110,000
Performance-Based Bonus Opportunity
Full-Time | In-Office | Shelton, Connecticut
Compensation will depend on experience and demonstrated ability.
For exceptional candidates who can demonstrate both strategic thinking and hands-on execution, we are prepared to compensate accordingly.
More importantly, this is a role with significant runway.
As Alpha Capital grows, we expect our marketing capabilities—and the team behind them—to grow with it. The person who joins us today has the opportunity to build the function, establish the systems, demonstrate results, and take on increasing responsibility as the organization scales.
If you're looking for a highly structured marketing role where the playbook has already been written, this probably isn't it.
If you want the opportunity to write the playbook, build the engine, own the results, and see the direct impact of your work—we'd like to meet you.