CRM Manager

We’re one of the fastest-growing global D2C startups with a self-built e-commerce platform. We’re looking for a Director of CRM & Retention to own and scale our lifecycle marketing across email, SMS, and customer journeys.

This role is responsible for driving repeat purchases, increasing LTV, and turning CRM into a consistent revenue channel.

What you’ll do

Own retention performance: repeat rate, CRM revenue, LTV, AOV, and subscription metrics

Build and optimize end-to-end customer journeys (first purchase → repeat → loyalty → subscription)

Lead all CRM campaigns and automated flows across email, SMS, and push

Own the loyalty program — strategy, structure, and performance

Drive subscription growth and retention in partnership with product and data teams

Build a strong testing culture (segmentation, offers, timing, messaging)

Work closely with Brand to ensure CRM is aligned but still performance-driven

Partner with performance, product, and data to improve the full customer lifecycle

What success looks like

Increased repeat rate and CRM-driven revenue

Strong loyalty engagement and subscription growth

Clear segmentation and more relevant customer communication

CRM becomes a predictable, scalable growth driver

You need to have

5+ years in CRM / retention / lifecycle marketing

Strong analytical skills and experience working with data and cohorts

Hands-on experience with CRM platforms (Klaviyo or similar)

Experience owning loyalty programs and/or subscriptions

Strong cross-functional collaboration skills

Be New York City based and able to work in a hybrid model, with 3 days per week in the office

Salary Range: 130,000 - 160,000 $ annually

In addition to the base salary, we offer:

Yearly Bonus Plan — Opportunity for an annual performance-based bonus.

Generous Paid Time Off (PTO) — Including vacation days, holidays, and special wedding leave.

401(k) with Matching — Competitive retirement savings plan.

Comprehensive Insurance — Medical, dental, and vision plans tailored to your needs.

Flexible Work Options — Flexible hours and remote work opportunities.

Individual Learning Budget — Supports your professional growth.

Wellness Program — Access to fitness and wellness resources.

Employee Events & Celebrations — Team-building events, seasonal celebrations, and thoughtful gifts throughout the year.

If you're passionate about retail and beauty and ready to make an impact in a fast-growing company, this is the opportunity for you!

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