Senior Digital Experience & Communications Strategist

Strategic Staffing Solutions is currently looking for a Part-time Senior Digital Experience & Communications Strategist for a W2 contract opportunity in Detroit, MI!!

Location: Detroit, MI - Hybrid schedule (in-office once a week-Tue, Wed or Thu)

Duration: 12+ month contract with eligibility for renewal.

Role Type: W2 contract

Schedule:Part-Time

Bachelor's degree.
10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines leading both business and technology-focused initiatives.
Demonstrated experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes.

Position Summary
Responsible for leading external digital customer experience initiatives that support businessobjectives, customer needs, and enterprise priorities.
Ensures all incoming digital marketing and communications projects are clearly defined with measurableobjectives, success metrics, scope, timelines, and budget requirements, and are executed effectively and efficiently.
Utilizesinnovative, customer-centered, and entrepreneurial approaches to solve complex business challenges andidentifynew opportunities for digital engagement.
Leads budgeting, planning, and coordination of external professional resources, including agencies, contractors, and consultants supporting digital initiatives.
Drives strategic thinking to define and achieve business, customer experience, and engagementobjectivesacross digital channels, including websites, applications, and integrated customer journeys.
Partners with cross-functional teams to develop a deep understanding of customer needs, behaviors, and pain points, applying insights to improve digital experiences and business outcomes.
Leverages customer research, analytics, feedback, and performance data to inform recommendations,optimizeexperiences, and measure success.
Maintains a strong understanding of business unit priorities, customer programs, and enterprise goals to ensure alignment of digital strategies and initiatives.
Demonstrates an understanding of customer needs, motivations, and end-to-end journeys, and how they influence digital experience strategy.
Supports customer journey mapping, service design, and experience optimization efforts across digital touchpoints.
Builds andmaintainsstrong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to drive integrated solutions and successful project delivery.
Partners with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution.
Collaborates closely with UX, content strategy, creative, and development teams to deliver effective digital experiences and content solutions.
Champions continuous improvement practices through testing, measurement, optimization, and the application of performance insights and industry best practices.
Leads project status reviews, stakeholdercommunications,and performance reporting.

Preferred Qualifications
Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, ora related field.

Skills & Knowledge:
Strong project management, organizational, and prioritization skills, including the ability to manage multiple initiatives, navigate ambiguity, influence stakeholders, and meet deadlines in a fast-paced environment.
Strong analytical and problem-solving skills with the ability to interpret data,identifytrends, and translate insights into actionable recommendations.
Sound business judgment, including the ability to quickly understand complex business challenges, customer needs, and organizational impacts.
Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.
Understanding ofsearch engine optimization (SEO) principles and the evolving impact of AI-powered search and answer experiences on content discoverability, visibility, and digital engagement.
Familiarity with enterprise content management systems (CMS), digital experience platforms, and website governance practices.
Understanding ofweb technologies, digital content delivery, information architecture, accessibility standards, and customer experience design principles.
Demonstrated commitment to staying current on emerging digital trends, technologies, AI-enabled capabilities, search innovations, and industry best practices.

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