Principal Customer Marketing Specialist

Lead the development and execution of materials and promotions for marketing campaigns, including email, social media, case studies, white papers, and customer events
Create campaign plans including content calendars, media promotions, nurture sequences, and budget from conception through execution and tracking performance
Manage stakeholder communications, sales enablement collateral, and digital asset library
Work with cross-functional teams, including sales and product management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
Manage the external nurture activities that drive lead conversion for digital and live experiences (conferences, trade shows, meetings and events), ensuring a seamless and personalized experience across all touchpoints
Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
Work with creative services to develop compelling marketing collateral and assets
Requirements Minimum of 7 years of proven track record in delivering results through planning, managing, executing and measuring broad-based marketing initiatives in a B2B environment
Minimum of 7 years of experience with effective external marketing to customers, content development, and promotional tactics
Proficiency in Microsoft 365
Business writing and editing skills
Proven project coordination skills and experience with cross-functional teams
Ability to travel 10-25% to attend events and customer meetings
Experience with marketing automation tools and CRM systems such as Salesforce, Marketo and Adobe
Proficiency in PowerBI, PowerAutomate and PowerApp platforms
Understanding of a two-step distribution model and channel marketing strategies
Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices; previous experience with corporate reporting of campaign results and customer / market trends
Results-oriented mindset, we are driven by achieving measurable outcomes and exceeding targets
Innovative and creative thinking, we encourage new ideas and approaches to drive continuous improvement
Customer-centric mindset, we prioritize understanding and meeting the needs of our customers
Organizational and problem-solving skills to successfully support multiple projects simultaneously
Budget planning and administration experience
Core Competencies Demonstrates expertise in developing and executing comprehensive marketing campaigns, utilizing marketing automation tools and CRM systems to optimize performance and track customer interactions. Proven ability to manage cross-functional teams and deliver measurable results in a B2B environment.
Highest-signal resume keywords Campaign Planning
Marketing Automation Tools
Cross-Functional Team Management
Data Analysis and Reporting
B2B Marketing Experience
ATS Optimization Keywords Hard Skills Content Development
Promotional Tactics
Budget Planning
Project Coordination
Business Writing
Analytical Skills
Customer Decision Journey
Channel Marketing Strategies
KPI Measurement
Results-Oriented Mindset
Soft Skills Innovative Thinking
Creative Problem-Solving
Customer-Centric Mindset
Organizational Skills
Industry Keywords B2B Marketing
Lead Conversion
Stakeholder Communications
Digital Asset Management
External Vendor Management
Tools & Technologies Salesforce
Marketo
Adobe
Microsoft 365
PowerBI
PowerAutomate
PowerApp

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