At Iberostar Group we are looking for a Regional Director of Sales & Marketing to join our Commercial department based in (or willing to commute to) the Doral/Miami office. But before knowing more about the position, we think it's important that you learn a little about us:
- We are a 100% family-owned company with 70 years of experience in the tourism sector. Today, we welcome millions of travelers with the promise of creating happy vacations and memorable experiences, with a value proposition based on quality and the customer and employee experience.
- We operate in more than 100 establishments spread across 35 destinations in 13 countries around the world, located in privileged beachfront locations.
- We are part of a family of more than 35,000 people of 95 nationalities, sharing the same values: Responsibility, Transparency, Humility, Passion, and Creativity.
- We work to create a place where people can thrive: we take care of the people who are part of the Iberostar family, promoting their growth, attending to their well-being, and promoting equity as the basis for our decisions.
- Our Iberostar Wave of Change movement is our roadmap for driving our purpose of leading a model of responsible tourism.
If this sounds interesting to you... maybe this is your place!
Mission
We are seeking an entrepreneurial, analytical, and deeply connected Regional Director of Sales & Marketing to lead the commercial strategy, revenue generation, and sales distribution execution for our flagship brand: JOIA Luxury Beachfront Resorts .
Based out of our Miami/Doral office, this regional leader will oversee the commercial sales performance of our 4 foundational JOIA resorts in The Americas :
- JOIA Rose Hall Luxury Beachfront Resort (Montego Bay, Jamaica) – Reopening / Transforming December 2026
- JOIA Aruba Luxury Beachfront Resort (Eagle Beach, Aruba) – Ramp Up
Commercial Strategy & Luxury Distribution: The commercial leadership for JOIA focuses on driving room revenues, market share, and rate premiums under the global luxury umbrella: JOIA Luxury Beachfront Resorts . The Regional Director of Sales & Marketing will be instrumental in executing sales strategies across key luxury distribution channels, elevating market perception, and capturing high-value luxury market share while leveraging the global strength and trade trust of Iberostar Hotels & Resorts.
A Roadmap of Growth & Expansion: This is an expansive cluster sales oversight role. Iberostar has a strategic growth plan to expand the JOIA footprint. The Regional Director of Sales & Marketing will play a central role in executing pre-opening commercial sales plans and trade rollouts for new JOIA properties within our existing footprint, as well as expanding into premier international destinations where we do not currently operate .
What will your day-to-day work be like?
- Commercial "Fixer" Mandate: Act as a hands-on commercial task-force leader, deploying directly into properties to diagnose sales performance bottlenecks, optimize commercial ramp-up strategies, and mentor on-site sales teams through property transformations and pre-openings.
- Commercial Launch Playbook Execution: Architect and execute pre-opening sales strategies, ramp-up curves, and commercial distribution setups for all upcoming portfolio repositionings and new additions to the JOIA portfolio.
- High-Yield Commercial Strategy: Design high-yielding B2B sales and channel distribution strategies that capitalize on property amenities and signature experiences to command AAA 5 Diamond and Forbes-level rates.
- White-Glove Consortia & Travel Trade Dominance: Personally lead executive-level RFP pitches, preferred partnerships, and VIP account management across elite luxury Consortia (Amex FHR, Virtuoso, Signature Travel Network, Chase Heritage, and IHG Luxury & Lifestyle), perfectly balancing our existing Tour Operator strengths.
- B2B Trade Engagement: Lead sales roadshows, trade Fam Trips, and exclusive B2B showcase events to drive booking production from high-net-worth travel designers and luxury travel agencies across North America, Latin America, and Europe.
Owner & Financial Asset Acumen: Go beyond standard top-line sales metrics. Comfortable interpreting P&Ls, working on commercial financial assumptions, and communicating high-level revenue, budget, and distribution narratives directly to property owners, asset managers, and key financial stakeholders.
Top-Line & Profitability Shift: Own the top-line revenue budget across the hotel cluster. Pivot commercial KPIs from pure ADR/Occupancy to total revenue profitability, prioritizing TRevPAR (Total Revenue Per Available Room) and GOPPAR (Gross Operating Profit Per Available Room).
Premium Inventory & Singular Accommodations: Design targeted distribution and pricing strategies to maximize occupancy and rate premiums for highest-category inventory, including presidential and signature suites, villa categories, exclusive resort spaces, and "Singular Rooms."
Channel Profitability & Strategic Mix: Optimize the overall distribution mix across all four resorts to maximize net profitability, driving high-yielding segment growth, trade platform engagement, and strategic partner relationships.
Luxury Group Strategy: Oversee and drive high-margin B2B group revenue across the cluster, specializing in corporate incentive programs, executive retreats, high-end destination weddings, and full resort buyouts.
Tech Stack & Quoting Standards: Optimize regional response times and conversion rates by enforcing standardized quoting, contract negotiation, and pipeline tracking through modern MICE platforms (Delphi, Cvent, and Salesforce).
DOSM Mentorship & Team Integration: Mentor, guide, and hold accountable the on-property Directors of Sales & Marketing (DOSMs) at each JOIA resort on commercial execution, building agile, high-communication sales cultures that treat each property like an entrepreneurial business.
Operational & Operational Alignment: Collaborate closely with General Managers, Area Operations Directors, and regional revenue teams to ensure on-property execution delivers on commercial commitments made to luxury trade partners.
Who is the ideal person for this job?
- Luxury Hotel Sales Leadership: Minimum 10–15+ years of progressive, multi-property hospitality sales leadership. Must have verifiable, hands-on experience leading sales strategy for 5-star luxury resorts, executing major pre-openings, and driving revenue growth in the North American market.
- All-Inclusive & Luxury Acumen: Must have deep experience in luxury or upper-upscale hotel/resort sales leadership. Proven experience scaling, launching, or transitioning into the luxury all-inclusive segment is a distinct competitive advantage.
- The North American Rolodex: Must possess an active, verified network of executive relationships with top-producing North American luxury travel advisors, Consortia directors, incentive house buyers, and travel trade executives.
- Regional Footprint Knowledge: Deep commercial sales understanding of the Caribbean and Mexico luxury resort landscape (specifically Jamaica, Dominican Republic, Mexico, and Aruba).
- Analytical & Tech-Savvy: Highly proficient in modern sales and revenue technology stacks (Salesforce, Power BI, Delphi, TA Connect, and PMS platforms). Capable of translating complex market data into immediate, actionable turnaround strategies.
- Languages: Native or bilingual English required; professional working proficiency in Spanish is a highly valued and preferred asset, though exceptional commercial execution and market expertise take priority.
- Travel & Mobility: Based in (or willing to commute to) the Doral/Miami office, with the flexibility to travel 40–50% of the time across the Caribbean, Mexico, and key feeder markets (US, Canada, Europe). Must hold valid, unrestricted travel documentation.
We offer you the opportunity to be part of a great company in a constant sustainable growth and develop your career with us and enjoy:
- Permanent contract, full-time.
- Variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.
- Work in an inspiring environment that is committed to people, values and a responsible tourism model.
- You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.
What are you waiting for to join our team? We are looking forward to meeting you, apply for the offer! #WeAreIberostar
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