GE Appliances, a Haier company, seeks a Senior Digital Marketing Specialist to own lifecycle marketing initiatives for Bodewell, including email and SMS campaigns. You’ll collaborate with MarTech, Analytics, UX, and other teams to optimize customer journeys and drive engagement, retention, and revenue.
The role requires 5+ years in digital marketing and proficiency with marketing automation platforms, analytics tools, and A/B testing.
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Lifecycle Marketing Lead - Email, SMS & CRM Growth
Haier US Appliance Solutions, Inc. · Louisville, KY, USA ·
- Job type:
- Full Time