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Executive Director of Creative Technology & Experience - Private Bank

Workman Labs · New York, NY, USA ·

Pay:
$152,000-$245,000/yr
Job type:
Full Time

Executive Director of Creative Technology & Experience - Private Bank

Combine creative direction, experiential design, and emerging technology to deliver high-touch experiences for ultra-high-net-worth Private Bank clients — leveraging generative AI, automation, and modular content systems to scale personalization across design, photography, video, and interactive media.

$152,000 – $245,000 / yr

Location

New York, NY

Seniority

Director

Compared with 20 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

  • Lead internal and external creative teams across design, print, photography, video, and digital experiences from concept to deployment
  • Own visual identity and dynamic brand expression across prospect and client touchpoints
  • Integrate creative into AI-powered, omnichannel marketing ecosystems with MarTech and data teams
  • Advance creative technology adoption including generative AI and automation Unique
  • Manage external agencies and production partners
  • Partner across business lines for global brand alignment Unique
  • Develop differentiated concepts translating across physical, digital, and interactive environments Unique
  • Establish design systems ensuring consistency with localized flexibility
  • Embed generative AI and emerging technologies into creative workflows

What you'll need

Experience

  • 12+ years in senior creative leadership within financial services, luxury, or premium consumer brands
  • Proven track record integrating creative and technology for personalized marketing
  • Portfolio demonstrating excellence across design, digital, photography, video, and interactive experiences Common
  • Experience in complex, matrixed organizations with global stakeholders Unique
  • Fluency in generative AI, content automation, and scalable design systems
  • Deep expertise in visual direction, production, and experiential design
  • Established network of agencies and innovation-focused vendors Unique
  • Proficiency in Adobe Creative Cloud, Figma, Adobe Experience Manager, PowerPoint, and enterprise-approved generative AI tools

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