Models Marketing Manager - J.P. Morgan Asset Management

Build the marketing engine behind a fast-growing solutions business at J.P. Morgan Asset Management and shape how advisers discover, evaluate, and adopt model portfolios, translating investment insights into clear, compelling narratives that drive engagement and measurable growth. You’ll work at the intersection of product, investment, sales, and digital to bring campaigns to life in the moments that matter.As a Senior Models Marketing Manager in J.P. Morgan Asset Management, you will lead end-to-end marketing for our model portfolio offering, from positioning and messaging to go-to-market planning and advisor-facing content. You will develop integrated campaigns that help advisers understand what the models are, how they are used in practice, and why they fit specific client objectives. You will partner closely with distribution marketing strategy and the investment and product teams to translate portfolio construction, process, and updates into marketing that is accurate, differentiated, and easy to act on. You will track results, iterate quickly, and continually raise the bar for how we show up across advisor platforms and channels.Job responsibilitiesOwn US models marketing strategy and annual plan to drive awareness, consideration, and adoptionDefine positioning and messaging for flagship lineups and key use casesLead go-to-market for launches, enhancements, and major portfolio updates, in close partnership with distribution marketing strategy, product, investment, legal, and salesTranslate investment process, portfolio construction, and rebalancing into clear advisor narratives and toolsProduce core content (playbooks, one-pagers, pitch materials, FAQs) that improves advisor usabilityOptimize digital journeys across web, email, and platforms through testing and iterationEnable sales with toolkits, training, field feedback loops, and implementation guidanceBuild education, thought leadership, and practitioner content using firmwide resources and centers of excellenceTrack competitive landscape and advisor needs to sharpen differentiation and remove adoption frictionReport performance with robust measurement, dashboards, and data discipline; share insights and actions with stakeholdersPresent at QBRs and participate in weekly sales meetings to align priorities and accelerate executionRequired qualifications, capabilities, and skills8+ years of experience in asset management, wealth, product, or solutions marketingDemonstrate success marketing multi-asset solutions or model portfolios to financial advisers and intermediariesTranslate complex investment topics into clear, compliant, advisor- and client-friendly messagingLead integrated go-to-market execution with distribution marketing strategy and cross functional stakeholders across product, investment, sales, digital, legal, and risk partnersCreate content that supports an advisor’s day-to-day workflow, including practical implementation toolsApply data and analytics to manage campaigns, measure funnel performance, and optimize outcomesCommunicate with executive presence through strong writing, editing, and narrative developmentManage multiple priorities with disciplined program management, stakeholder alignment, and attention to detailUphold high standards for accuracy, process rigor, and collaboration in a regulated environmentPreferred qualifications, capabilities, and skillsBring experience with advisor platforms and model distribution ecosystemsShow a track record of launching new investment solutions or scaling an established lineup through campaigns and enablementUse competitive positioning tools, including message testing and differentiation frameworksApply working knowledge of portfolio construction, risk profiles, and rebalancing practices for model portfoliosPartner effectively with sales leadership and field teams to drive measurable adoptionImprove digital journeys (site content, email programs, lead nurturing) through testing and analyticsManage agencies and vendors across creative, content, and research workstreams
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/VeteransJ.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.​Full timePosting Date: 2026-08-14