Models Marketing Manager - J.P. Morgan Asset Management

Senior Models Marketing ManagerBuild the marketing engine behind a fast-growing solutions business at J.P. Morgan Asset Management and shape how advisers discover, evaluate, and adopt model portfolios, translating investment insights into clear, compelling narratives that drive engagement and measurable growth. You'll work at the intersection of product, investment, sales, and digital to bring campaigns to life in the moments that matter.As a Senior Models Marketing Manager in J.P. Morgan Asset Management, you will lead end-to-end marketing for our model portfolio offering, from positioning and messaging to go-to-market planning and advisor-facing content. You will develop integrated campaigns that help advisers understand what the models are, how they are used in practice, and why they fit specific client objectives. You will partner closely with distribution marketing strategy and the investment and product teams to translate portfolio construction, process, and updates into marketing that is accurate, differentiated, and easy to act on. You will track results, iterate quickly, and continually raise the bar for how we show up across advisor platforms and channels.Job responsibilitiesOwn US models marketing strategy and annual plan to drive awareness, consideration, and adoptionDefine positioning and messaging for flagship lineups and key use casesLead go-to-market for launches, enhancements, and major portfolio updates, in close partnership with distribution marketing strategy, product, investment, legal, and salesTranslate investment process, portfolio construction, and rebalancing into clear advisor narratives and toolsProduce core content (playbooks, one-pagers, pitch materials, FAQs) that improves advisor usabilityOptimize digital journeys across web, email, and platforms through testing and iterationEnable sales with toolkits, training, field feedback loops, and implementation guidanceBuild education, thought leadership, and practitioner content using firmwide resources and centers of excellenceTrack competitive landscape and advisor needs to sharpen differentiation and remove adoption frictionReport performance with robust measurement, dashboards, and data discipline; share insights and actions with stakeholdersPresent at QBRs and participate in weekly sales meetings to align priorities and accelerate executionRequired qualifications, capabilities, and skills8+ years of experience in asset management, wealth, product, or solutions marketingDemonstrate success marketing multi-asset solutions or model portfolios to financial advisers and intermediariesTranslate complex investment topics into clear, compliant, advisor- and client-friendly messagingLead integrated go-to-market execution with distribution marketing strategy and cross functional stakeholders across product, investment, sales, digital, legal, and risk partnersCreate content that supports an advisor's day-to-day workflow, including practical implementation toolsApply data and analytics to manage campaigns, measure funnel performance, and optimize outcomesCommunicate with executive presence through strong writing, editing, and narrative developmentManage multiple priorities with disciplined program management, stakeholder alignment, and attention to detailUphold high standards for accuracy, process rigor, and collaboration in a regulated environmentPreferred qualifications, capabilities, and skillsBring experience with advisor platforms and model distribution ecosystemsShow a track record of launching new investment solutions or scaling an established lineup through campaigns and enablementUse competitive positioning tools, including message testing and differentiation frameworksApply working knowledge of portfolio construction, risk profiles, and rebalancing practices for model portfoliosPartner effectively with sales leadership and field teams to drive measurable adoptionImprove digital journeys (site content, email programs, lead nurturing) through testing and analyticsManage agencies and vendors across creative, content, and research workstreams