Sr. Lifecycle Marketing Manager

Sr. Lifecycle Marketing Manager

Location: Waltham, MA (hybrid)
ERGO NEXT's mission is to help entrepreneurs thrive. We're doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.
Simply put, wherever you find small businesses, you'll find ERGO NEXT.
Since 2016, we've helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We're backed by industry leaders in insurance and tech, and we still have room to grow

that's where you come in.
We are looking for an exceptional go-getter to join ERGO NEXT as Senior Lifecycle Marketing Manager to own the full journey for express agents

from activation through long-term retention.
In this role, you'll build and optimize the programs that turn newly appointed express agents into high-producing advocates for our business insurance products. You will combine deep customer knowledge with rigorous data analysis to design communications and experiences that move express agents through key milestones, reduce churn, and grow LTV.
This is a high-impact role with significant cross-functional collaboration, sitting at the intersection of marketing, product, data, and engineering.
What You'll Do:
Design and launch onboarding journeys to educate and motivate newly appointed agents to activate with high velocity: first portal visit, first quote, and first purchase

fast
Collaborate with cross-functional teams including product, data, territory managers, and other areas of marketing to drive conversion
Retention
Build trust and celebrate milestones to foster customer relationship and loyalty
Leverage incentives to increase production and prevent at-risk agents from churning
Design winback programs to re-activate lapsed agents
Execution and Analytics
Build and deploy automated programs, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail
Design and run experiments to drive incremental lifts and gain insights
Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities
What We Need:
7+ yrs of lifecycle marketing experience including lead conversion, retention, and winback
3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
Audacious thinker who can bring big ideas to the table
Self-starter who loves to build and moves with high velocity
Veteran of designing and running experiments
Strong analytical skills to measure impact, lift, and attribution
Has worked in dynamic and fast-paced environments while wearing multiple hats
Highly organized with excellent project management skills, adept at seamlessly managing multiple projects
Unstoppable Qualities:
Super driven and self-motivated
Extreme ownership
Proactive and independent thinker (ideas)
Strong communication skills
Note on Fraudulent Recruiting We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of ERGO NEXT Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @next-insurance.com or @ nextinsurance.com . Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations. If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website ( https://consumer.ftc.gov/articles/job-scams ), or you can contact your local law enforcement agency.
The range displayed on this job posting reflects the minimum and maximum target for new hire base salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.
US annual base salary range for this full-time position: $149,000 - $171,000
Benefits

From competitive compensation to development opportunities to a supportive work culture

we care about your success.
Comprehensive health plans
We prioritize your well-being with a comprehensive health insurance.
Paid time off
Enjoy the flexibility to recharge and spend valuable time away from work.
401k
Secure your future with our 401k retirement plan.
Parental and family leave
We support your growing family with generous leave policies.
Learning and development
We invest in your growth through continuous learning and development opportunities.