Sr. Lifecycle Marketing Manager

BMO Media is a lifecycle marketing agency focused on driving long-term customer value through Email, SMS, Loyalty & Referrals, Direct Mail, and Push . We partner with ecommerce brands to strategize, execute, and optimize retention programs end to end.

We're looking for a Senior Lifecycle Marketing Manager to own lifecycle strategy and client leadership across a portfolio of ecommerce brands.

This is a senior, client-facing role for someone who can independently lead accounts, translate business goals into lifecycle strategy, and identify opportunities to improve retention and revenue across email and SMS.

You’ll partner closely with project managers, copywriters, designers, developers, and client teams to turn strategy into execution. You should be equally comfortable digging into performance data, building a lifecycle roadmap, presenting recommendations to senior stakeholders, and navigating challenging client conversations.

Salary range: $80,000–$95,000 (DOE)

What you'll do:
Lifecycle Strategy & Performance
Own email and SMS strategy across a portfolio of client accounts
Build campaign, flow, segmentation, and testing strategies tied to client goals
Identify opportunities across the customer lifecycle to improve conversion, repeat purchase, and retention
Monitor performance, diagnose issues, and turn data into clear recommendations
Develop testing roadmaps and evolve strategy based on results
Connect lifecycle performance to broader client business goals

Client Leadership
Serve as the strategic lead and trusted lifecycle advisor for your clients
Lead client calls, reporting, strategic planning, and performance conversations
Clearly communicate what’s working, what’s not, and what we recommend doing next
Proactively surface risks and opportunities while navigating feedback and difficult conversations with good judgment
Build strong client relationships that contribute to account health and retention

Cross-Functional Leadership
Translate strategy into clear direction for project managers, copywriters, designers, and developers
Provide strategic feedback and QA to ensure execution aligns with client goals
Partner with PMs to keep priorities, timelines, and deliverables aligned
Help unblock complex account challenges and bring structure to ambiguous problems

What We’re Looking For
5+ years of experience in lifecycle, retention, CRM, email, or SMS marketing
Previous agency experience managing retention/lifecycle marketing for multiple client accounts is required
Deep working knowledge of Klaviyo ; experience with additional ESP and SMS platforms is a plus
Strong understanding of lifecycle flows, campaign strategy, segmentation, personalization, testing, and deliverability
Ability to analyze performance data and turn it into clear strategic recommendations
Experience presenting strategy and performance to senior client stakeholders
Strong client management instincts, including the ability to manage expectations, navigate difficult conversations, and push back thoughtfully
Comfortable operating in a fast-paced agency environment with multiple accounts, deadlines, and competing priorities
Able to operate independently without significant oversight
Strong cross-functional collaborator who can effectively direct copy, design, development, and project management partners

Perks
Fully remote
Flexible time off
Monthly Food Delivery Stipend
Mental health days
Quarterly Continued Learning stipend
Commission Bonus'
Health/Dental/Vision insurance coverage
401k + match
Clear growth path and real ownership over your work

If you’re excited about lifecycle marketing and want to do meaningful work that actually drives retention, we’d love to hear from you!

BMO Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.