Director of Sales and Marketing Central Illinois/Indiana Region

Director of Sales and Marketing

This is an exciting regional leadership opportunity with a well-established senior living organization committed to enriching the lives of residents across multiple communities. Lead strategic sales and marketing efforts on the road, directly impacting the growth and reputation of seven senior living communities throughout Central Illinois and Indiana.
This is a field-based, highly mobile regional role requiring frequent travel between communities. Candidates applying from outside the territory, including Cincinnati and Indianapolis, must be willing to relocate to the Central Illinois/Indiana region. A company vehicle is provided for regional travel.
Benefits & Compensation

Competitive base salary (~ $115K) plus a performance-driven quarterly bonus structure
Quarterly bonuses for both occupancy growth in underperforming communities ($1,500$5,000 per quarter) and sustained high regional occupancy ($2,500$4,000 per quarter)
Company vehicle provided for regional travel
Comprehensive health, dental, and vision coverage
401(k) with company match and generous paid time off
Supportive culture with autonomy, territory ownership, and long-term career growth
Requirements & Qualifications

Bachelor's degree in marketing preferred
Minimum 5 years of sales and marketing experience, with at least 2 years in a leadership role within senior living, assisted living, memory care, healthcare, or a related sector
Proven track record of achieving sales goals and driving occupancy growth across multiple sites
Must reside within or relocate to the Central Illinois/Indiana territory
Candidates currently located outside the territory must be willing and able to relocate to support frequent onsite travel between assigned communities
Comfortable spending significant time on the road, traveling regularly between communities throughout the region
Strong understanding of digital marketing, social media, and community engagement
Excellent communication, interpersonal, coaching, and negotiation skills
Analytical mindset with proficiency in CRM software and Microsoft Office Suite
Preferred Background & Skills

Experience leading sales and marketing efforts for multiple senior living or healthcare communities
Ability to motivate dispersed teams and drive change in underperforming locations
Strong background in occupancy growth, lead conversion, referral development, and community outreach
Comfortable operating in rural and small-market territories
Road-warrior mindset and ability to independently manage a multi-site territory
Day-to-Day Responsibilities

Travel regularly across seven senior living communities in Central Illinois and Indiana, leading onsite sales and marketing activities
Strategize and execute plans to increase occupancy and revenue, especially within underperforming communities
Mentor and coach local sales teams to maximize lead conversion and strengthen relationships with prospective residents and families
Analyze regional trends and performance metrics to identify growth opportunities and adjust sales strategies
Oversee and support integrated marketing campaigns, outreach initiatives, and community events
Build referral partnerships and represent the communities at regional events
Maintain a strong onsite presence across the territory while independently managing travel and regional priorities
If you are a driven sales leader who thrives with regional ownership, frequent travel, community impact, and the opportunity to improve occupancy and performance across multiple sites, this could be your next career move.
Relocation is required for candidates who do not currently live within the Central Illinois/Indiana territory.