Social Media Marketing Manager

Ferry International is the #1 real estate coaching company in the world, led by renowned speaker, entrepreneur, and industry leader Tom Ferry. We help real estate professionals build thriving businesses, create lasting success, and transform lives through coaching, training, and innovative solutions.
Our marketing team is made up of creative thinkers, storytellers, and innovators who move fast, collaborate often, and aren't afraid to test new ideas. We're looking for someone who lives and breathes social media and is excited to help shape the voice of one of the most recognized brands in real estate.
Want to learn more about us?
THE ROLE

We're looking for a creative, trend-savvy

Social Media Manager

to own and evolve Ferry International's organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube.
This isn't a "post and ghost" position.
You'll be responsible for bringing both the

Ferry International brand

and

Tom Ferry's personal brand

to life through engaging content, real-time storytelling, community engagement, and platform-first thinking.
You'll attend live events, capture behind-the-scenes moments, jump on emerging trends, analyze performance, and continuously look for ways to grow our audience and strengthen our brand presence.
If you're the person who's always saving trending audio, thinking about content ideas everywhere you go, and gets excited by seeing engagement numbers climb you'll fit right in.
WHAT YOU'LL OWN

Own and execute the organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube
Plan, write, schedule, and publish engaging content for both Ferry International and Tom Ferry's personal channels
Develop platform-specific content strategies that increase brand awareness, engagement, and audience growth
Stay ahead of social trends, platform updates, and emerging content formats
Live Content & Community Engagement

Travel to major company events (3–4 times per year) to capture and publish real-time content
Create authentic behind-the-scenes content during events
Engage with followers through comments, messages, and community conversations
Serve as the online voice of the Ferry International brand
Partner with video, design, and marketing teams to produce compelling campaigns
Support launches for products, events, webinars, and promotions through strategic social content
Assist with influencer and ambassador initiatives through content planning and collaboration
Brainstorm and pitch fresh creative ideas that keep our content relevant and engaging
Performance & Optimization

Track social media performance using analytics and reporting tools
Monitor engagement, reach, and audience insights to optimize future content
Test new ideas, formats, posting schedules, and messaging to improve performance
Recommend data-driven improvements that increase engagement and brand visibility
Brand Voice & Innovation

Maintain a consistent and recognizable brand voice across all platforms
Help shape the voice of both Ferry International and Tom Ferry's personal brand
Continuously explore new tools, AI resources, and creative techniques to improve content quality and efficiency
WHO YOU ARE

You're equal parts strategist, creator, and storyteller. You love creating content that people actually want to watch, and you're constantly paying attention to what's happening online.
You also:
Have experience managing executive or personal brand social media accounts
Understand what performs across different social platforms—and why
Are an excellent writer with a strong sense of brand voice
Enjoy experimenting with new ideas and testing creative concepts
Can balance multiple projects while staying organized
Thrive in fast-paced environments where priorities evolve quickly
Are comfortable capturing and editing vertical video directly from your phone
Bring positive energy, curiosity, and collaboration to every project
WHAT YOU'LL BRING

5-7 years of experience managing social media for a brand, creator, startup, or agency
Deep knowledge of Meta, TikTok, LinkedIn, X, and YouTube
Strong copywriting and content creation skills
Experience using tools such as Sprout Social, Meta Business Suite, CapCut, Canva, Later, or similar platforms
Strong understanding of social analytics and performance reporting
Ability to independently manage projects while collaborating across teams
Willingness to travel approximately 3–4 times per year for company events
Bachelor's degree in Marketing, Communications, or a related field preferred (experience and creativity matter most)
Bonus Points If You Have:

Experience in real estate, coaching, or creator-driven brands
Experience supporting executive or personal brand social channels
Experience creating short-form vertical video content
WHY YOU'LL LOVE IT HERE

At Ferry International, you'll join a high-performing marketing team that's passionate about creativity, innovation, and continuous growth. We move quickly, collaborate often, and encourage new ideas that push our brand forward.
A hybrid work schedule (Monday–Thursday in office, Friday remote)
Competitive salary and comprehensive benefits
Medical, dental, and vision insurance
401(k) with employer contributions
Generous PTO and paid holidays
Professional development and coaching resources
Team lunches, company events, and a collaborative culture that celebrates wins
If you're passionate about content, obsessed with social media, and excited to shape the voice of one of the industry's leading brands—we'd love to meet you. Apply today!

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